How to Select an SEO Firm 

A customized Search Engine Optimization (SEO) campaign will help grow your business through improved natural or “organic” placement on search engine results pages. The primary goal is to increase search referral traffic, which in turn will increase leads and sales over time. Selecting the right firm is key to ensuring success.

The following guidelines are important to keep in mind during your agency review process:

1. Set realistic goals and expectations
You must approach the situation with a superior understanding of your company’s online
needs. The SEO firm can gauge the success and processes if there is a clear vision for the
campaign objective.

2. Do your homework
Now that so many firms have entered the market, you want to choose a firm that is
reputable. Be sure to research reporting and tracking methods that the firm offers. Initially
establishing accountability and responsibility can help the partnership between you and your
SEO firm in the long run.

3. Examine their track record
Who are their clients? What industries have they worked with? Always keep your needs in
mind – envision your ideal partnership. You want to choose a firm that uses a customized
approach to optimization. Cookie cutter strategies and campaigns do not deliver compelling
results.

4. Look for excellent customer service
The interactive realm presents an emphasis on dedicated account and campaign
management. Be sure that your SEO firm provides the contact that you desire; this
demonstrates their professionalism, commitment and quality.

5. Ensure their relationships with top search engines
Google and Yahoo are vital to SEO strategies. The firm should have a strong relationship with
a representative at each engine; this expresses their credibility.

6. Clarify their optimization methods
Make sure that the firm is engaging in ethical business practices. Avoid firms that propose to
optimize your website with hidden text or link spamming. These strategies have extreme
repercussions; you do not want to risk your website being blacklisted by search engines.