How to Write Great SEO Copy for the Web  

Think about SEO as a foundation for website content. Jill Whalen, SEO expert explains, “It is important to write copy or content that is attractive to both search engines and human readers.” The key to good on-page SEO copywriting is crafting content that integrates keywords so that there is a natural flow to the text. Users should not be alerted that keywords are being  repeated.

Here are 6 tips for writing successful SEO copy:

1. Maintain a balanced site
Don’t bombard your content with search terms. The most important thing to keep in mind is
keyword relevance. Relevance helps search engines and generates a positive user-experience
for your website visitors.

2. Choose your own keywords
If you use an outside source to do your keyword research, ask for keyphrase themes. Also
make sure to use keywords that make sense grammatically within your copy.

3. Use correct spelling
Don’t use incorrect spelling regardless of their keyword value. Although misspelled words can
be valuable search terms, they just appear unprofessional.

4. Use your imagination
Don’t use keywords the same way every time. As search engines don’t read basic punctuation
marks you can easily alternate your phrases. Also make sure to use broader terms on your
landing pages and more focused long-tail keywords on your other product, service, and
information pages.

5. Pay attention to ALT tags/image attributes
Don’t neglect these tags which are associated with images on your page. They carry weight
especially if the image is used as a link. ALT tags have the same value as anchor text in text
based links and can be a good place for those valuable misspelled keywords.

6. Be consistent
Using two to four keywords on a page is an appropriate amount. The goal is to be consistent
and let search engines know that your pages have relevant content, but make sure that your
keywords are also supported through you title, META tags, ALT tags, other coding elements,
and on-page copy.