Web Strategies That Really Work: Leveraging SEO & Social Reach

Presented to: The Association Forum of Chicagoland

By: Kelly Cutler, CEO of Marcel Media

When: February 17, 2010

Kelly Cutler spoke to the importance of website visibility for associations that are trying to cast a wider net for their membership base.

Summary & Marcel Media Optimization  Tips

• Utilize tools/resources that gauge online performance.
• Determine what a conversion means to your site.
• Is it a form completion, a newsletter sign-up, etc…?
• Examine website usability.
• How easily can members or prospective members find important information?
• Join the online conversation, if you haven’t already.
• Create a Social Media policy for professional networking and interaction.
• Don’t forget about the importance of privacy settings.