April 2013 Twitter Round-Up

Check out our favorite tweets and articles from the last month.

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Leveraging Insights from Paid Search

Paid Search advertising, also known as pay-per-click or PPC, can be used to establish an immediate presence on search engine.  The tactic empowers businesses to immediately rank for specific keywords, and potentially connect with customers using those keywords in their searches.  The platform is ideal for new businesses, new websites, special promotions, or when a business adds new products/services to a website.

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March 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

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Find Content Ideas in the Daily Routine

Pandas, Penguins, and content oh my. With the algorithm updates at Google the creation of relevant content has become more important than ever. The challenge that many face is coming up with new ideas. The truth is many of our daily activities from social networking to reading industry news can be used as sources for content creation. Here is a list of eight sources that can help get the content machine rolling.

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Tips for Video Optimization

With Google’s Panda and Penguin updates putting focus on content for effective SEO, many businesses are integrating video into their content strategies.  Studies suggest that users prefer getting information via video over other content types such as white papers and case studies.  Like websites, videos must be optimized for search.  When posting video on a company website or video sharing website like YouTube, be sure to follow the following optimization steps:

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February 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

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6 Tips to Better Landing Pages

Landing Pages are used to drive users from campaigns into specific pages of the website where they can take a specific action.  An example would be an Electronics Corporation sends a targeted email campaign to all their customers who recently purchased a new washing machine, announcing a sale on new dryers.  The user receives a personalized email and clicks the link to see the offer.  The goal is to utilize the landing page to move the user through the purchase process quickly and convert them into a customer.  There are many ways to accomplish the goal of the landing page.  Below are 6 tips to answer the question, are your landing pages conversion friendly?

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5 Topics to Consider when Choosing a #Hashtag

When launching a campaign or a new product, hosting an event or trying to spread a message / start a conversation across social media, hashtags can help.  A hashtag is a simple keyword or phrase, spelled without any spaces, with a pound sign (#) in front.  For example, #NHLBlackhawks and #SEO are both hashtags.

Hashtags connect conversations and place them into one stream.  Social networkers on Twitter and LinkedIn use hashtags to search for relevant subject matter.  Hashtags bring people together and facilitate conversations.

When choosing a hashtag the key is to keep it simple, unique, easy to remember and narrowly focused.  Here are five topics to consider during the selection process:

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Four Ways to Improve the Size and Quality of an In-House Marketing List

We can all agree that email is an essential part of the marketing mix. It is one of the most cost effective ways to connect with current and prospective customers. Email can be used to deliver many types of messages from special promotions to the latest industry news. Flexibility in targeting is also a key benefit. Most email programs can be segmented to test a campaign and/or reach a specific group.

While factors such as messaging, creative, and targeting will influence the success of an email program, the quality and freshness of the list may be the most important. In general, the creation of in-house lists have been limited to converting web traffic, as the opt-in lies in the contact or registration form, or somewhere in the order path on the ecommerce site. However, there are ways marketers can grow in-house lists by expanding efforts to get opt-ins by those not converting on the website. Here are four tactics to consider:
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2013 New Year’s Resolution: Content Marketing 2.0 – 3 Tips to Deliver Great Content

Content marketing can be a valuable marketing technique involving creation and distribution of relevant and useful content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action.  According to Content Marketing World, 88% of brands have a content marketing strategy.
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