Microsoft Engagement Mapping

Now that the Microsoft Yahoo! merge is off (for now) Microsoft seems to have gone looking for a new way to compete in the online advertising world. The result? Engagement mapping.

Instead of giving credit for the click entirely to the last ad viewed, Microsoft will now keep track of all the ads viewed. [...]

Buzz Beta

It’s impossible to use the Internet with out seeing the “Digg it” button. Digg has become incredibly popular, allowing users to submit and vote on their favorite news stories. There have been attempts to rival this site, but nothing has caught on.
This time it’s Yahoo!’s turn. Yahoo! has announced its plan [...]

Microsoft Mobile v iPhone?

This week, Microsoft announced its agreement to purchase Danger Inc. Danger is the software firm responsible for the popular T-Mobile Sidekick. Microsoft hopes this acquisition will make them a real competitor in the consumer phone business.
Microsoft currently markets to business-oriented mobile users (they compete with the Blackberry). How will this new competition [...]

Microhoo!

No matter where you look in the news lately there is no way to avoid the discussion about Microsoft buying Yahoo! for $44.6 billion. What could possibly have warranted this unsolicited offer?A few weeks earlier, Yahoo! was in negotiations with Google to outsource their European seach advertising. Could Microsoft have been responding to [...]

MySpace Open for Development?!

In May of 2007, Facebook opened for independent development. A development platform was put in place, but anyone could create an “application”. After the appearance of these applications, Facebook’s popularity has increased.
MySpace has announced plans to open up for outside development. According to the Associated Press, MySpace will officially launch the MySpace [...]