Businessweek.com and Linkedin Join Forces

One of the main components of maintaining a successful business is networking. The Internet has been a great tool for companies to keep in touch with their clients, prospects and contacts. One particular website, Linkedin.com, has gone one step further to create a professional networking site which connects business professionals. It is no surprise then, [...]

Google’s new “Search within a Site” Function having Mixed Results

Last month, Google introduced a new function which allows internet users to search within websites. That is to say, some sites have added on a Google search bar which allows users to search within the current site they are viewing. At first glance, this seems like a great innovation. Why not make it easier for [...]

Mobile Marketing is the Next Big Thing

A consensus has been reached in the online marketing community, that mobile marketing is the next big thing. Mobile phones offer so many marketing opportunities: text messaging marketing, mobile search marketing, etc. However, some people fear that mobile marketing while be too invasive. After all, mobile phones are very personal. Admittedly the concept of GPS [...]