Google’s new “Search within a Site” Function having Mixed Results

Last month, Google introduced a new function which allows internet users to search within websites. That is to say, some sites have added on a Google search bar which allows users to search within the current site they are viewing. At first glance, this seems like a great innovation. Why not make it easier for users to locate exact information on the website they are viewing? It would simplify the browsing process of having to click through various links just to get to a certain page which can easily be found by the Google search bar. However, it is the website publishers that are concerned over the effectiveness of this new function.

What exactly happens when the search function is used? When a user performs a search, Google uses keywords to pull up different links on the website that relate to the search. However, publishers are complaining over what also comes up when performing a search–Sponsored Links from other companies. Publishers are concerned that this will detract from their sites, and users will find their information on a completely different website, causing the loss of traffic and in some cases (not so much as blogging communities, but at retail stores) money.

One thing Google has done in response to web publishers’ concerns over search within a search is the option of opting out of displaying Sponsored Links. This customization, however, comes at an annual cost of $100. Another option sites have is the ability to host the search code on their own domain name, allowing sites to make money from ads that do show up.

Nevertheless, Google’s innovation of search within a site caters to internet users. They can continue to specify their searches, and minimize the time spent looking up information. Of course, we will have to see how this affects businesses in the long run.