Diverse and Competitive Search Market a Must

Although Google makes up a large percentage of searches, a competitive market remains essential to the industry.  While Microsoft currently struggles to make its mark in search engines and catch up with Google, the competitiveness of having different search engines is what keeps the industry focused and motivated to create new tools and uses for [...]

Microsoft Introduces Social Bookmarking Function

Recent reports claim that Microsoft will launch a preview of its new tool, Social Bookmarks. The preview will launch next month and will let users share information on the web through bookmarking, tagging and linking. Microsoft’s Social Bookmarks will initially appear on MSDN and TechNet. However, the preview will not show the [...]

Mobile Ads Still a Work in Progress

Mobile ads are an up and coming innovation in the advertising and marketing industries. However, much speculation remains on how companies will be able to run ads on mobile devices. Mobile ads have enormous potential in that cellular phones are becoming more and more useful. They are also very personal and [...]

Microsoft and Yahoo! Meet Again

Speculations of another try for Microsoft to merge with Yahoo! were made after the falling out of the first potential deal. However, no one knew how soon Microsoft would try again. Recent news has reported that Microsoft will try again with Yahoo!, this time, on different terms.
Instead of a full acquisition, as proposed [...]

After Breaking with Yahoo, Microsoft Considers Social Network

After the fallout of the Yahoo! and Microsoft merger, many wondered what would become of Yahoo. Rumors were pointed to the possibility of Google ads appearing in Yahoo searches. But what will become of Microsoft? After all, Microsoft would have greatly benefited from the merger.
Although not widely covered as the Yahoo and Google [...]

Social Networking Sites Plan on Profits

Social networking sites like Facebook and Myspace have become a crucial element in online advertising. Businesses use social networking sites to reach wider audiences, at little to no cost. With the rising popularity of such sites, one is led to wonder: How are these companies making their money? While these sites rely [...]

Google’s VisualRank can Change PageRank

Search engines use different tools to analyze web sites’ activity by recording clicks, bounce rates and returned visitors (just to name a few). Through recording all of this information, search engines like Google developed what is known as PageRank. Search engines themselves also continue to evolve with the development of the [...]

Microsoft and Yahoo! Go their Separate ways

While the long anticipated merger between Microsoft and Yahoo! was highlighted during the last three months, it has become official that the deal will not go through. The fallout between the two companies brought forth speculation of both companies’ futures. While some speculate that the fallout will cause Yahoo!’s stock to plummet (in fact, it [...]

Alternative Search Engines Come Together

Although Search Engine Optimization is usually concerned with tackling the bigger search engines like Google, Yahoo! , and Ask.com, smaller search engines are coming together to reach a wider audience.  Research shows that when combined, alternate search engines only reach 1.7% of search engine users.  However, there is strength in solidarity when it comes to [...]