Microsoft Aims to Acquire Powerset

After its loss with Yahoo!, Microsoft has been looking for a way to compete with search engine giant, Google. Recent reports show that Microsoft is going for an acquisition with Semantic Search’s Powerset. Powerset is said to be innovative in its natural language search, which boasts the ability to search for terms, understanding what the [...]

Visa Creates Business Network through Facebook

One of the challenges for social networking sites has been generating revenue through ads. Facebook, one of the largest names in social networking is also included in having trouble, but a new deal (which includes Visa paying $2 million of advertising) with Visa shows promise. Visa created a small-business network for Facebook, which will help [...]

LinkedIn Positioned for Expansion

Social Networking sites are competing to get the most users on their sites, often mirroring each other and wanting to reach similar demographics. However, professional networking site, LinkedIn has always stayed true to its mission of bringing professionals together through career opportunities. Although LinkedIn has not had the same success as its social networking counterparts [...]

Blog Ad Network Launched by Search Engine Company

Advertisers have taken notice of the ever-increasing popularity of blogs.  As a result, the search engine company specializing in blogs, Technorati, has launched Technorati Media. Technorati Media will create ad networks for blogs. Technorati prides itself in being a search engine that gathers and categorizes different blogs. What will set Technorati apart, reports state, is [...]

Yahoo! and Google Partner with Paid Search

The speculation of a Yahoo-Google deal which arose in the last months following the end of the Yahoo-Microsoft deal have been confirmed, as Yahoo and Google have formed a partnership. In this deal, Google will have ads next to various Yahoo! search results within the United States and Canada. However, this deal is said to [...]

Yahoo! Follows Microsoft and Google, Lands Toolbar Deal

Not to be outdone by Microsoft and Google, Yahoo! also made a deal to partner up with another company in order to reach a wider audience with their toolbar. Unlike Google and Microsoft, however, this deal is not from a computer company. Yahoo! has partnered with Acresso Software, which makes the largely used InstallShield. According [...]

Wikipedia to Conquer Search

Wikipedia has quickly become a go-to resource for users looking for quick bits of information. More importantly, Wikipedia is innovative in its emphasis on user participation. With Wikipedia, registered users can add and edit different Wikipedia pages. The next step for Wikipedia is conquering search. Wikia Search will begin letting anyone participate in building its [...]

Google Analytics Aids Websites for Successful Campaigns

Google Analytics is a vital tool for those looking to track their website’s progress. With its many functions and capabilities, Google Analytics can mean the difference between a successful campaign and a mediocre one. There are many advantages to using Google Analytics. One clear advantage is that the service is free, allowing companies extra budgets [...]

Microsoft Lands a Deal with HP

Microsoft announced its partnership with Hewlett-Packard Co. (HP), as Microsoft struggles with gaining more traffic to Live Search. Microsoft will have many advantages as a result of the partnership. Beginning in January, HP computers shipped to the United States and Canada will see a lot more of Microsoft already installed onto them. These computers will [...]