Blog Ad Network Launched by Search Engine Company

Advertisers have taken notice of the ever-increasing popularity of blogs.  As a result, the search engine company specializing in blogs, Technorati, has launched Technorati Media. Technorati Media will create ad networks for blogs. Technorati prides itself in being a search engine that gathers and categorizes different blogs.

What will set Technorati apart, reports state, is that Technorati will cater to all blogs, not just those with high traffice. Nevertheless, Technorati Media already has a network of advertisers, which includes: Honda, T-Mobile, Sony,Visa, Universal Pictures and Best Buy (just to name a few).  As a search engine, Technorati is seen as competition to larger companies like Google and Yahoo! Its new addition, Technorati Media, may just give the company the edge it needs to make its presence known.