Friendster Targets Outside of U.S.
Social Networking site Friendster has not been able to keep up with big names like Myspace or Facebook. However, recent news shows that ex Google employee, Richard Kimber has become the CEO for Friendster. IDG Ventures has also invested $20 million worth of funding. Although these recent plays by Friendster give it momentum for a possible comeback in the social networking industry, its tactics are a bit different in terms of who Friendster is targeting.
Although Facebook and Myspace are the leaders in social networking in the United States, such is not the case in Asia, where Friendster takes the reign. For instance, Friendster is the number one social networking site in Singapore. Kimber plans on continuing Friendster’s work on targeting the Asian-Pacific region, and may have success in doing so.
