Google’s Knol Banks on Authority
The rise of Wikipedia has greatly influenced the search engine industry. When users perform searches, the top results usually include a Wikipedia article on the searched subject. However, Google has announced their new implementation of Knol, a website much like Wikipedia.
Wikipedia prides itself of its reliance on users to generate content on the site. One problem that can result in this, however, is the lack of credibility that can be associated with such articles. Nevertheless, the articles that are created and edited are still moderated. What makes Knol better that can potentially outdo Wikipedia? Knol will depend on more reliable sources for its articles. For example, the original creator will be the only one who can make edits to the article. Additionally, Knol verifies user identity with more scrutiny than Wikipedia, making misuse of the site less likely.

