Marcel Media’s Upcoming Marketing Seminar Provides a Learning Platform

Marcel Media will be hosting its third annual seminar on Tuesday, November 11, 2008 at the Sears Tower Metropolitan Club.
The upcoming seminar will focus primarily on how innovative technology can positively influence one’s business. Featuring speakers from Google and Facebook,  our marketing seminar will highlight the importance of Search Engine Optimization (SEO) and Social Media [...]

Social Media Networks Twitter and Digg Partner Up with Current TV

With one of the most vital elections about to take place, it is only fitting that it takes on different forms. This campaign season has shown many innovations and out-of-the-box ideas like text messaging information as well as politicians with Myspace pages and Twitter accounts.
Cable channel, Current TV, has partnered with Twitter in the past [...]

LinkedIn Eyes Monetization of Network

The monetization of social media has been a challenge for companies like YouTube as well as Myspace and Facebook. However, professional networking site, LinkedIn is taking advantage of its audience to gain revenue all while helping researchers.
LinkedIn’s decision to open its network as a sample for market research presents many opportunities for LinkedIn and its [...]

Google Analytics adds Various New Features

Google Analytics helps companies gain further insight into consumer behavior keep track of how consumers find their websites, and how they interact with the sites once they have gotten there.  Google has created various features which will help obtain these goals.  Google Analytics’ new features include Advanced Segmentation, Motion Charts (multi-dimensional data visualizations) and an [...]

Trendrr Gives Insight to Online Trends

Following user trends is one of the challenges that businesses face as they struggle to capture a loyal audience. Sometimes, however, companies see a spike in their online traffic, or a sudden decrease. How can companies become more informed of the trends in their industry? While Google Trends has quickly become a tool for tracking [...]

Twine Positions Semantic at a Forefront

Social bookmarking sites are quickly replacing the conventional way of saving one’s favorite websites on an Internet browser. Sites like Digg.com are becoming more widely used as a means for catching up on news in technology and entertainment, among other industries. And although Digg.com has reigned in popularity, it appears other companies want to take [...]

Social Media Enters the Classroom

Although some forms of social media have helped schools enhance admissions, social media is taking on a new form: a learning tool.  The Social Media Classroom is a project that incorporates several social media tools into the learning process of students. That is not to say that it replaces student-teacher interaction, rather, it is said [...]

Mobile Search on the Rise

The increased availability of smartphones like the iPhone and phones by Blackberry has brought on many an opportunity for companies to promote use of the mobile web.  Several companies including Google, MSN and Yahoo are developing mobile-dedicated search options.  Research has also shown an increase in on-the-go search.
According to reports, search for local businesses have [...]

YouTube aims at Monetization

Video sharing giant, YouTube (powered by Google), has become a phenomenon with its vast audience and influence on users. However, one struggle that YouTube has come across has been monetizing its successes.  YouTube aims at monetization through different outlets. YouTube will be going the e-commerce route, enabling users to purchase music from Apple’s iTunes or [...]

Users Believe Businesses Should use Social Media

Social media has become a catalyst for many opportunities ranging from networking with potential employers, meeting new people with similar interests and most recently, as a way to sell a product. As social media becomes more and more widely used, businesses are taking advantage of this outlet to reach out to their prospective and continuing [...]

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