New Yahoo Toolbar Emphasizes User Needs

Yahoo’s goal of creating an easier, more user-friendly experience for its audience looks more promising with the revelation of its new toolbar. The toolbar’s strategy focuses on making the Yahoo web browser more open to third parties in addition to its users.  Yahoo’s emphasis on convenience could be the edge they need to compete with other toolbar creators such as Google.

What will set the Yahoo toolbar apart? Reuters reports that the “Yahoo toolbar available later this week will allow users access to a selected group of programs from the toolbar without leaving the page they are on”.  That means users can open their email while looking at websites, without having to leave the actual site.  Social networking features are also reported as part of the toolbar. Although the release of the new toolbar will come later in the week, it appears to be widely anticipated.