Specialized Content the Key to Avoiding Information Overload

A company’s goal is to reach its target audience. But what happens when these companies are competing against each other to get similar messages out? The result could be information overload—too many people publishing the same exact things. So what can companies do to set themselves apart and avoid being overlooked by the audience [...]

Companies Seek Better Understanding of Video Advertising

Online video advertising is often misunderstood by both advertisers and online video viewers.  Although some companies are giving up on advertising through online video, others are investing their time wisely by coming together to figure out how companies can successfully use online video advertising.
BusinessWeek reports that “In the interest of lowering the hurdles… advertisers signed [...]

Wikipedia’s Call to Moderation Can Yield Mixed Results

User-generated content is at the heart of any social media outlet. But what happens when the users are able to hide behind the name of ‘anonymous’? User-generated content has potential to do a lot of good, but it can also provide some harm. This harm is what Wikipedia is trying to avoid in its announcement [...]

Social Networks Have Potential to top Search Engines

While search engine companies continue to compete against each other in order to be the most widely used, news reports speculate that they should be looking out for another form of competition—the social network. In the past, players such as Google, Yahoo, MSN and AOL have dominated search. But the social media wave that [...]

Inauguration Brings Forth Social Television

This Monday’s inauguration of Barack Obama brought forth a new way in which users interact—through watching television. News giant, CNN (among other news websites) streamed the inauguration live via their websites. CNN Live allowed users to integrate Facebook into the inauguration experience, which made for a very social experience.
Users were able to watch the inauguration [...]

Location-Based Marketing Underway Thanks to Mobile

Location-based marketing could be closer than others may think. This of course, is all thanks to the revolutions being made via mobile. Whether it is through text messaging or mobile web browsing, the mobile phone is making waves because of its instant communication factor. Users are instantaneously connected to everything far away, but also [...]

Google Analytics Integration with Universal Search

Google Analytics is one of most impactful tools for tracking user behavior on websites. As search engines evolve, it is essential that Analytics evolves alongside of them. So what happens when users click on various search engine results of a different kind such as blog, video, image, product and web results? And if the [...]

Social Media as a Means of Support

Social media is a very powerful tool both in communication and in marketing. One of the highlights of social media, moreover, is bringing people with common interests together—regardless of geological location. But what if social media could bring people with common problems together? According to reports that show online communities focused on health and [...]

Yahoo! Eyes Television as a Chance for Success

While Google continues to dominate the search engine industry, and Microsoft has been making advances in mobile, Yahoo! is eyeing a different avenue for exposure—television. Yahoo is looking to bring internet content to TV. BusinessWeek reports: “the company announced a range of televisions and related products loaded with software…that would let [...]

Social Media Search on the Horizon

Over 10 years ago, Google was virtually unknown on the Internet. Today, Google is synonymous with search. Search engines have become one of the most useful tools on the Internet, helping users find the most relevant information. Fast forward to 2009 to find another aspect of the World Wide Web starting out like the search [...]

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