Users Utilizing Social Media as Form of Search

Social media has become one of the largest forms of communication in use today. Equally, it seems that Google, Yahoo and other search engines are part of our daily lives. But what happens when one begins to dominate the other? These days, it seems that users are searching for more and more information online, seeking [...]

ExecTweets Brings Business Representatives to a Forefront

As Twitter continues its quest to take over the social media sphere, it is imperative that users take note and see the importance of the microblogging site. As Twitter continues to grow, so does the variety of the demographics of users who use the site. Many business owners have taken to Twitter to bridge the [...]

Facebook Introduces new Netflix Integration

It seems as though Facebook is trying to take over our everyday lives. From incorporating Facebook Connect, to adding mobile usability, Facebook is always a quick click away. Facebook continues to come across our daily lives with its introduction of Facebook Connect’s integration with Netflix. Facebook users will be able to share reviews of the [...]

Microsoft Promotes Internet Explorer 8 with Social Media

While many companies have chosen to go with social media to make their presence known, Microsoft is using social media in a way to leverage competition. Microsoft is also using social media as a form of reputation management. Microsoft has chosen to go with using video sharing giant’s YouTube’s services. As Mashable describes, “Microsoft is [...]

Twitter Grows Astronomically, Gives Facebook a Run for its Money

A recent report published by Nielsen Online show that microblog, Twitter, is growing quickly—to say the least.  Mashable writes, “[t]he latest numbers from Nielsen Online indicate that Twitter grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month”.  Twitter’s large growth stems from [...]

Lengthier Search Terms Increase Online Visibility

Search engine marketing encompasses a variety of tactics and strategies. While a company’s goal might be visibility, it is important to keep in mind what a company wants visibility for. How can a search engine marketing firm help their client achieve these goals? One of the most important factors is choosing the right keywords. What [...]

Google Introduces Google Voice

After much anticipation, Google is introducing Google Voice. Google Voice is made possible because of Google’s 2007 acquisition of GrandCentral, a phone service that aggregates mobile, office and home phone numbers to one location. According to Google’s blog, “[t]he new application improves the way you use your phone. You can get transcripts of your voicemail, [...]

Social Media Replaces Email

Analytics firm, Nielsen Online, recently released a report which shows the vast increase in users engaging in social networks and blogs for personal use—exceeding that of the use of email. Although email has long been a tool used for personal business (communicating with friends and family, for instance), social spheres like Facebook have brought all [...]

YouTube and Universal Talk Over Music Video Site Possibilities

YouTube has become one of the names synonymous with web 2.0 and user-generated content. Its audience is nothing to ignore. In fact, ComScore recently released statistics that show YouTube surpassing 100 million U.S. viewers.  Nevertheless, Google-owned YouTube has been struggling to monetize on its vast success. This might not be the issue, as YouTube has [...]

Facebook Changes Look and Feel

Facebook is changing its look and feel once again. Some say that this change in news feed, homepage, profile and fan pages is a response to the ongoing surge in popularity of microblogging phenomenon, Twitter. The biggest changes coming from the redesign will be the merging of profile and fan page design.  The pages will [...]

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