Bing on the Right Track

Last year, Microsoft failed to buy Yahoo! and many thought that this signaled that the end was near for the lesser-used search engine. This year, Microsoft has made a splash in the search engine space when it unveiled Bing in early June. While many of Microsoft’s attempts to make a dent in the search engine competition have been futile, Bing has brought success and has the numbers to back it.

Microsoft reported an eight percent growth in unique users to Bing.com. Additionally, Bing’s blog reports that, “Bing Travel has increased by 90% month over month since launch, highlighting a strong reception to some of the great features designed to help travelers make smarter, more informed decisions on their airfare and hotel purchases”. Overall, Bing has been successful in its few months out of the gate. But will Bing be able to keep this momentum and continue strongly, or will users begin to lose interest in the coming months?