Marketers Embracing Social Media

There has often been a lot of skepticism surrounding social media. Companies might fear the unknown, or the possible backlash if not executing a campaign properly. However, it appears that times are changing as fewer marketers are resisting the social media revolution. eMarketers recently published an article highlighting just how many marketers are using and [...]

YouTube Plans on Using Viral Aspect to Gain Revenue

YouTube’s need to turn profit on its high traffic site is appearing more evident as it has introduced advertising. Now, YouTube is planning to add another layer that will help build more revenue. Although YouTube uses ads now are used primarily within videos, other lesser known and available ads, which appear on user channels, are [...]

Wikipedia Introduces New Rules

Wikipedia has grown exponentially, making it the hub for information on the Internet. Wikipedia exemplifies the essence of web 2.0 in that it is the ultimate site dedicated to crowd sourcing and user-generated content. However, Wikipedia is changing, and it recently announced the introduction of flagged revisions for pages dedicated to living individuals. According to [...]

Commercial Accounts Coming to Twitter

Twitter has become one of the most widely used platforms for businesses. While there have been many rumors surrounding paid accounts on Twitter, there has been no truth to them until now. According to Twitter co-founder, Biz Stone, commercial accounts will benefit businesses looking to further investigate the impact of their Tweeting efforts by incorporating [...]

How-to: Create an Optimized Page

Many rightfully argue that SEO is a science. SEO takes time, patience and endless testing to achieve the optimal results. It seems that once that goal is achieved, the rules of SEO change and it’s back to the drawing board. So what does it take to create an optimized page? SEOMoz recently posted a blog [...]

Users Satisfied with Google, how will Bing Compete?

Google users showed their vast satisfaction with the search engine in a survey conducted by the American Consumer Satisfaction Index. Google earned 86 points out of a possible 100, while Yahoo! scored 77 points. The survey does not reflect current search engine Bing. According to ReadWriteWeb, “In this survey, Microsoft’s Live Search received 75 points. [...]

Video Streams Surge in July

The use of online video continues to grow at an astronomical level, specifically in the U.S. Mashable’s recent article on video streams states that, “According to the information and media company, online video usage continued to see strong month-over-month and year-over-year growth. In fact, online video is still ballooning at a current rate of 31% [...]

Google Caffeine Shakes Things up

In light of the Yahoo-Microsoft deal, Google seems to be at the right place at the right time once again in terms of innovation and keeping up with its competitors. For the last several months, a large team at Google has been working on a secret project nicknamed ‘Caffeine’. Caffeine is a new architecture for [...]

Facebook Acquires FriendFeed, Trouble for Twitter?

Facebook shook the social media sphere yesterday in acquiring FriendFeed. How will this acquisition change social media? For one, Twitter might see an increase in competition. From the get go, Twitter’s upper hand has been its real-time search and update functions. Although some have argued that Facebook and Twitter cannot be compared, the acquisition of [...]

Postling Can Help Manage Social Media for Small Businesses

The founders of Etsy as well as a product manager from Amazon.com have launched Postling, a platform for small businesses that helps with publishing content onto social media sites. Postling differs from other social media publishing platforms in that it is geared towards small businesses, not the avid social media user. For instance, the site [...]

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