Google Wave Preview Launching

Google announced the introduction of Google Wave back in May. Google will be sending out 100,000 preview invites tomorrow. Invites will primarily go to developers who are already in the developers preview. Users who signed up for accounts at wave.google.com on a first-come, first-served basis will also receive invites. Additionally, some Google Apps users will [...]

Google Launches Place Pages

As Yelp becomes one of the fastest growing review sites, Google is stepping up its emphasis on local by launching Place Pages. Place Pages will exist for businesses, points of interest, transit stations, neighborhoods, landmarks as well as cities. According to Google, “You can get to a Place Page by clicking on ‘more info’ in [...]

PostRank Closes in on Engagement Tracking

PostRank’s dedication to social engagement tracking is paying off as it is developing ways to track how users interact with social content such as blogs. ReadWriteWeb states that PostRank Analytics combines engagement metrics it already collects from social networks with traditional analytics data from Google Analytics. The service is free for 30 days and only [...]

Facebook to Collaborate with Nielsen on Ad Presence

Facebook and Nielsen Co. are joining forces in hopes of capturing insight into Facebook advertising. As Facebook continues to grow, advertising is becoming a key component in monetizing the social network. Advertisers, however, are skeptical in trusting that advertising would work—this is where Nielsen steps in. Nielsen’s role in the partnership will be that of [...]

Google Utilizes DoubleClick with New Features

Google announced its new advertising exchange, the DoubleClick Ad Exchange that will allow for a competitive edge against the market for online display ads. Although Google acquired DoubleClick over a year ago, we have not seen many changes in the system until now. According to Reuters, the new features, represent “a key plank in Google’s [...]

Adobe Acquires Omniture

Adobe recently announced that it will acquire web analytics company, Omniture. The acquisition comes at the price of $1.8 billion. Additionally, Adobe will pick up the remaining Omniture stock at a 45% premium. Although the acquisition might not make sense on the surface, Adage reports that, “Omniture CEO Josh James said the deal will allow [...]

Google Unveils Fast Flip

Google has launched a news hub entitled Fast Flip that will make skimming the web for news articles so much simpler. According to the NY Times, “Fast Flip, which is based on Google News, tries to address what Google considers a major problem with news sites: they often are slow to load, and so they [...]

Facebook Making Changes

Social networking powerhouse Facebook is making improvements s to accommodate the changing sphere of social media. About a month ago, Facebook announced a simpler version of its site, Facebook Lite. According to TechCrunch, Facebook Lite was “intended to be used in countries where high speed Internet connections are sparse or [non-existent], apparently Facebook has realized [...]

Google Foresees Increase in Video in Search Ads

While Google is also planning to utilize YouTube gain revenue, it is still relying on ads from Google itself for increased monetization. Google is planning to incorporate paid search ads with video, product images and other features in hopes of gaining more traction in the ad space. Google stated in a webcast that for a [...]

Real-Time Blog Search Comes to WordPress

It seems as though blogs have been taking a backseat to the instant updates of platforms like microblogs. However, blogs are fighting back and WordPress is leading the way. According to reports from sources such as VentureBeat, WordPress has enabled a feature that allows users to search for blog posts as soon as they are [...]

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