Digg Looks to Monetize Clicks

Digg has been busy in the last few months trying to incorporate ads into its homepage. In addition to its Sponsored Digg Ads, Digg is currently testing a new type of ad that matches articles both old and new to their related ads.

According to TechCrunch, “[n]ot only [do the ads] link back to the story’s permalink page, but it routes it through a DoubleClick referral… Digg is getting paid for each of these clicks, while users are being sent to content that quite likely do actually want to go to. Win-win”. Digg’s approach is innovative in that it incorporates what users do on the site with what advertisers are looking to achieve.