Google Introduces Mobile Coupons Through Local Search

The mobile web and local search are two trends growing in the Internet space. It comes as no surprise then that Google announces the joining of the two. As Google’s emphasis on local search continues to grow, so does the need for businesses to focus on all things local. Because of this Google announced that it will be rolling out mobile-based coupons to local search.

Google says, “just in time for the holidays, we’ve made it easier to find discounts when you’re on the go. If a business adds a mobile coupon to its Google Local Business Center listing, you’ll be able to access it from your mobile device. Just go to google.com on your phone and search for a local business”. From there, users can go to the business’ Place page, pull any coupons and then show the business the coupon for redemption.

Have you started using coupons in your Place Pages?