LinkedIn Takes One from Twitter

In attempts to get more social, LinkedIn has added the ability to follow companies. Users can now keep track of real-time updates from the companies of their choice. Users can follow companies and get updates on job openings and business developments, as well as company changes. Venture Beat adds that “Users can follow companies via [...]

Marketers Shifting Online Dollars: Will Content make a Comeback?

As marketing budgets shift from offline to online, there also seems to be a shift in online marketing dollars. Adage reports that studies are pointing towards a return to emphasis on content. Information sites such as WebMD are perfect examples of content websites. According to Adage, “a survey of agencies and marketers revealed that 52% [...]

Twitter Launching Promoted Tweets

Like with many social platforms, many have wondered how these sites and services can capitalize monetarily. Twitter has announced the launch of its new campaign which it hopes will bring in more revenue—promoted tweets. How will promoted tweets work? Adage reports, “Twitter’s version of keyword ads will appear only on searches conducted on its website; [...]

Reddit Turns to Its Users for Spam Filtration

Social bookmarking site, Reddit announced that it would be calling upon its users to act as quality control for flagging spam submissions. This seems like a no-brainer as who knows a site better than its users? Not many. After several attempts at combating spam, including the addition of moderators, Reddit has decided to call upon [...]

Research Shows a Shift to Digital Marketing

It’s no secret that more and more people are on the web, and that marketers are taking advantage of this by catering to the digital masses. Marketers are finding that compared to traditional marketing, they are finding greater success with email and search engine marketing. According to recent studies, “most marketing executives cite email or [...]