AdWords Introduces new Ad Extensions Tab

Google AdWords’ ad extensions are getting a new feature—an extension tab. Ad extensions expand a user’s standard text ad with one or more lines of additional information such as an address and phone number, more page links and product images. What will the new extensions tab do? Google AdWords’ blog writes, “from the Ad Extensions [...]

Facebook Ad Spend Surpasses Yahoo’s

Data from ComScore shows that Facebook displayed 176 billion impressions during the first quarter of 2010, whereas Yahoo’s impressions were at 132 billion. While these numbers are simply estimations, it leaves you wondering where Facebook may be headed in terms of how it defines itself. What was once a social network available to only select [...]

Google Makes Branding Changes for its Partners

Google has announced some changes in the way in which it will brand its authorized consultants. What was once a Google Analytics Authorized Consultant is being transformed into a Google Analytics Certified Partner. Google advises that “if you are looking for help with your Google Analytics account, look for companies that display this Google Analytics [...]