The Rise of Long-Form Content

The amount of internet users who watch videos online has been steadily increasing. More viewers are also watching full-length content as opposed to short video clips. Long-form content is now much more available, made so by websites such as Hulu, where visitors are able to watch movies and television shows. Video advertising has been increasing [...]

Search Engine Lessons

Searching is one of the top activities online. In April 2010, 15 billion online searches were done in the United States alone. Google and Google websites like Youtube, accounted for 60 percent of the searches. Now more than ever, users are expecting their search experience to be more rich and relevant. So how do we [...]

Determining How Social Your Customers Are

Misunderstanding how social your customers are often begins from the lack of information on the customers’ location. Without this knowledge about where and how customers participate, it becomes very difficult to develop a social marketing strategy that effectively reaches your targets customers. It is important to concentrate on the location of your customers to be [...]

Understanding SEO, SERPs and CTRs

For many search engine optimization (SEO) specialists, it is easy to become hyper-focused on keyword placement and rankings. However, true experts know that it is essential to concentrate on much more. The importance of focusing on user experience is explained with an in-depth ideology of writing for search engines as well as for users. On-Page [...]

Google Moves Toward Social Shopping

Last month, Google introduced seller ratings to its ad extensions. Now, in addition to titles, prices, and thumbnail images, users are able to view the customer satisfaction ratings of a merchant, graded on a 1 to 5 scale. Google has developed ad extensions as an incentive for advertisers to educate themselves and follow Google’s best [...]

Facebook’s Social Context Ads Used by Big Brands

According to a report in The Wall Street Journal, Facebook has been pitching “social-context ads” to companies such as PepsiCo and Ford. Facebook is hoping to step up advertising efforts by using these ads, which focus on users’ friend list and their expressed interest in brands and organizations. The companies are intrigued by these ads, [...]

Google News Premieres Major Redesign

On June 30, 2010, Google News announced its first major redesign since its launch in 2002. The default “section” view is now replaced by a “news stream” view of stories. It is easier to create a personalized collection of stories and share them through email, Twitter, Facebook or Google Buzz. The Old Google News: The [...]

Projected Success for In-Store Mobile Marketing

Retailers are beginning to launch mobile applications targeted to in-store shoppers. According to Jeffrey Grau, eMarketer senior analyst, consumers have already demonstrated that they liked to research products online before buying them. With these mobile apps, customers will be able activate an app in-store to do online research at the point of a purchase decision. [...]