Facebook’s “Like” A Valuable Tool For Marketers

When Facebook users click the “like” button on anything from fly-fishing to Coach handbags, their preferences are being set and updated, triggering personalized media to come their way. Now, as Facebook gives brands access to user feeds, brands are beginning to utilize this data to personalize their websites. Shopping search engine, TheFind, allows users to [...]

A Rise in Mobile Services Prompts Marketers to Think Locally

As mobile applications and location-based services (LBS) are rapidly gaining popularity, marketers are realizing the importance of local business. Check-in and mobile loyalty programs such as ShopKick, Gowalla and Foursquare are providing opportunities and becoming helpful marketing tools. At the heart of local opportunity is the online-offline consumer behavior pattern. According to the U.S. Commerce [...]

Instant Results with Google Instant

Last week, Google introduced Google Instant, a new feature to the search engine that allows users to see potential results as they type their queries. Users are also shown advertisements, an exciting platform for marketers, as monthly ad spend on Google is around $2 billion. For users, Google Instant provides more results and more ad [...]

Google Tries to Measure Up to Facebook’s “Fun”

According to Advertising Age, Google’s acquisitions over 2010 have added up to almost $300 million. Included was Like.com, a visual search company, Slide, a social-gaming company, and Jambool, a virtual currency maker. Google has also invested $100 million in Zynga, a social gaming company that made the popular Farmville and Mafia Wars games for Facebook. [...]

Why Social Media?

According to a survey conducted by Extra Mile Audience Research, the top reason for incorporating social media into a marketing campaign, (according to 70% of marketers) is because it is a strong marketing tool for products and brands. The second reason (62%) is that their target audience uses social networking sites, the third (47%) is that social [...]

Why Twitter?

According to ExactTarget’s online poll to find out why people followed companies on Twitter, the top reason (given by 38% of the participants) was “to get updates on future products.” The second foremost reason, (32%) was “to stay informed about the company’s activities.” Other reasons had a connection to saving money. Many people admitted to [...]

Company Facebook Pages Soar Past Brand Websites

Facebook is continuously becoming the largest web presence for many brands, compared to their brand websites or e-mail programs. According to Compete.com, Coca-Cola’s Facebook page, which now has over 10.7 million fans, has beat the amount of U.S. unique visitors to its brand website, which was 242, 000 in July- a 40% decrease since one [...]