Social Media Strategy for Holiday Marketing

It is never too early to start thinking about our favorite seasonal Holidays: Christmas, Hanukkah, Boxing Day or Kwanzaa! Give yourself an early present and get a head start on your holiday campaigns. A new study by LinkShare concluded that half of all marketers will be using social media this winter season, with 37 percent [...]

What We Can Learn From The Gap Branding Blunder

Social media can both create and solve crisis. Because everything on the social web happens at lightning speed, it is imperative that organizations stay on the cusp of the conversation. One of the key points at SES Chicago this week was to be proactive in the social media space. There is no doubt, that at some point your brand will be the target for criticism. The key is responding to the firestorm not trying to negotiate around it with generic platitudes.

Yes, 911 Please….It Is a Business Emergency

Social media is THE platform to take content viral. Because of its incredible power to disseminate information quickly, social media is a very important business tool to use in crisis communications. 87% of social network users trust a friend’s recommendation over a critic, and one word-of-mouth conversation has the impact of 200 T.V. ads. Social [...]

Sales and Marketing: Partners In Crime – And Company Success

The sales and marketing team share a common goal: generate new business and keep existing business coming back. OK, so that’s two goals, but the idea being sales and marketing need to team up and work as a well oiled machine. The fact of the matter is that two hands are better than one. Below [...]

Everything You Need to Know About Twitter

With more than 100 million registered users and 50 million daily tweets, Twitter has become one of the most popular social networking sites. The site is growing at a tremendous speed, with 300,000 new users signing up per day. If you’re one of these new users, you may find yourself overwhelmed trying to get a [...]

How You Can Make Social Media Mean More

It goes without saying that reputation matters. When online, marketers need to constantly think, “How can I authentically connect with my audience.” The idea behind corporate social media is to humanize your brand, and give your customers a voice. I would argue automated DM’s on Twitter, and self serving Facebook updates do not accomplish anything [...]

Every Webpage is NOT Created Equal

In every website there are pages that are more authoritative than others. Although less authoritative pages are part of any website, if not managed properly they may be harmful to the overall SEO health of your website. Below are some tips on how to rank and prioritize the importance of your web pages. 1. Duplicate [...]

Give Your Website a Fitness Test

A lot of companies are overlooking easy opportunities for improvement on their corporate website. Oftentimes, unless there is a redesign or overhaul, no one conducts performance reviews on their website. As to-do lists grow and time passes, certain website maintenance gets pushed under the rug. First, and foremost you have to find time to execute [...]

How To Battle On-Site Linking Issues

Many people don’t realize that Google’s PageRank algorithm can be used in other ways besides being applied to external links. For example, it can be used as an analysis tool to determine the health, strengths and weaknesses of on-site links. This is important because out of all the factors affecting a website’s ranking, there are [...]

5 Linking Strategies for the Holiday Season

If you have been to the grocery store lately you have already seen the turkey displays in preparation for Thanksgiving. The department stores broke out their Santa suits and Holiday décor weeks ago. Ready or not, the Holidays are just around the corner! This is a great time for organizations to increase brand awareness and [...]