How To Boost Your YouTube Views

The concept of YouTube is exciting. Upload a video, send to your friends, and wait for it to take off like a viral, rapid, wildfire. If it were only that easy. While setting up YouTube accounts, many individuals overlook the majority of YouTube’s extra features that can add a significant boost to the number of views your videos receive. These simple tips can help you get the most exposure for your YouTube debut!

Does Website Design Determine Online Conversions?

Savvy web surfers and consumers don’t read text; they scan pages and make a decision, many times in less than 60 seconds. There is no “standard” of design that promises high conversion rates. With that said, there are certainly common characteristics of effective landing pages and best practices that can be followed to increase conversions. What are they? Here are three of our favorites.

Making a Statement on Facebook: 6 Tips to Differentiate Your Facebook Marketing

Facebook is one of the most legendary platforms in online communications. It comes as no surprise that it is now rivaling Google rapidly gaining market share in the search and email verticals. Facebook places incredible amounts of power in the hands of marketers. You will see, as you look closer, that the issues advertisers faced when consumers got savvy to their broadcast commercials, is now also happening in the online advertising space. Advertisers and markets are being forced, by consumers like you and me, to be more creative and provide legitimate value to our online experience. So, how do you differentiate yourself from the other 500 million profiles on Facebook? CONTENT!

The Benefits of Localized Content and Local SEO: A Dialogue

Localized content, also known as content that is specific to certain geographic regions, has become extremely important to today’s search engine optimization (SEO) world. In fact, the two major search engines, Google and Bing, have made localization a significant part of their ranking algorithms. Search results are largely influenced by the users’ location, or ip [...]

7 Things to Avoid in a Website Redesign

When redesigning a website, there are a few tips you will want to keep in mind for effective results. Putting procedures and protocols in place help create best practices and avoid common mistakes. Being prepared will help you quickly identify and tackle issues as they arise saving you a lot of time and work later [...]

Sometimes Footer Links Stink!

Placing a link in the footer, the area in the bottom of a web page is a dangerously easy way to devalue your links. Having footer links on your page can potentially reduces the effectiveness of your on-page SEO if not done correctly. Instead of trying to optimize the SEO on your page with footer [...]

Traffic vs. Conversion: Is One Better Than Another?

Marketers love traffic. Web designers root for conversions. Does traffic equal increased sales? Which is better for your site, traffic or conversions? No matter what you’re selling, if you are not providing a user-friendly website experience, you might as well forget about quality traffic and meaningful conversions all together. If you are an online media [...]