This past year, Search Engine Land reported that there were 34,000 Google searches per second. That isn’t shocking, what is more interesting is the trending taking place in social search. The way people are choosing to access information is constantly evolving. With Google still dominating the search market, sites like Facebook, Yelp, and Foursquare are at Google’s heels.
A blog is a hot commodity in today’s business world. It does require some time and resources, but if you look at the big picture, it is well worth the investment. Creating a blog is a great step to get started with social media and SEO. A common misconception is the field of dreams myth [...]
2010 was the year of many new “trends” in online marketing, not the least of which was the emphasis on social media and the power of viral video. The majority of successful viral video campaigns feature dancing children, singing cats, and magical randomness from a small town in Northern Idaho. Not your typical T.V. commercials.
Our last post, The Art of SEO: Conversion Rate Optimization, spoke to the relationship between driving traffic to your site and converting existing traffic. The argument is, why continue to drive new traffic in excess to your website if you can’t convert any of the existing traffic. Getting people to your site is great, but if they visit your homepage, stay for 15 seconds and leave, what have you accomplished?
Many of us know that Search Engine Optimization (SEO) is the process of improving the rankings of a website in search engine results. But, are you also familiar with Conversion Rate Optimization? If so, give yourself a quick pat on the back. The rest of you might want to read on! CRO is the process [...]