Social Media Should Not Be a Popularity Contest People!

As social networking sites like Twitter and Facebook continue to grow in popularity, it seems that every one and their mother (literally) is requesting to fan, follow or friend you. As an organization participating in social media for business purposes it’s challenging to cut through the clutter and have your message heard.

What Exactly is Conversion Attribution?

By now everyone has heard the terms “Conversion Optimization” and “Conversion Rate Optimization or CRO.” A less familiar term with the general public, that will soon be part of every search marketers daily conversations (if it isn’t already) is something called Conversion Attribution.

The Scoop on How Social Media Boosts Search Rankings

When you hear the words “social media” you think of sharing, engagement, and community. However, one of social media’s overlooked attributes is its ability to compliment your search campaigns, and boost search rankings.

Who is Suffering From Google’s “Spring Cleaning” Algorithm Update?

Google frequently adjusts their algorithm to ensure that natural search results remain pure. This is a quality assurance approach to help enforce “white hat” SEO practices. Most changes are so subtle that they go unnoticed. On Thursday, February 24, 2011, Google announced a major change to their ranking algorithm that impacted 12% of Google’s search queries. This change had an immediate effect on many web properties that rely on Google to drive traffic to their site.