All facts and statistics included below are taken directly from Mashable.com. Next up is Foursquare and YouTube. Enjoy!
Transparency, Tracking, Data, Reporting; these are all words that will translate into leads, sales, and ROI. Whether you manage your paid search campaigns in-house or outsource them to an agency, you need to be in the “know” when it comes to analytics and reporting.
“Social Mobile” and “Location Based Marketing” are new buzz words in the interactive marketing world. 2011 marks a year in advancements of online and mobile geolocation tools, not the least of which are Foursquare and Facebook Places. A study conducted by Webroot in 2010 showed that that 64% of US users would use geolocation apps to get informed about a business’s products and services. Shortly after Webroot released their findings, JiWire announced their survey uncovered that 29% of users checked into location based platforms to receive discounts and promotions.
ComScore recently released a new study that unfolds the impact that an integrated marketing campaign has on your bottom line. This report provides insights that might have you reevaluating your current search and social media campaigns.