HOW TO: Identify the Right Tools for Online Marketing from our CEO Series

With so many products and tools available to assist web marketers today, it can become overwhelming to identify which are most useful. Below I have identified 7 free or low cost tools that can help measure, manage and streamline your online marketing. In terms of resource and budget allocations, we will save that for another time and another post!

Google Analytics and Social Media Conversion Tracking

The science of tracking social media ROI is not perfect, and it is not always conclusive. When compared against a very analytical, and data driven Pay-Per-Click (PPC) campaign, social media tracking can come up short. The good news is that Google recognizes the need to track social media data, and recently enhanced their analytics features capture social media data.

CEO SERIES: 4 Reasons Why Your Company Needs a Social Media Policy

What is a social media policy and why is it important? According to an Inc. Magazine article in May 2011, “Whether your company is active on social media, your employees probably are. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.” Here I have outlined some key reasons to consider implementing a social media policy. Depending on your company’s use of the socialsphere, you can adjust the amount of information to include and how general or specific the policy should be.

What You Need to Know About the Mobile Search Movement

AT&T Interactive and Nielsen conducted a survey in March of 2011 which validates that location based marketing is a key component of any successful of the mobile search campaign The study showcase the how beneficial local-mobile ads can be to drive foot traffic to your doorstep.

The CEO Series: A Word About Social Media

More and more clients are looking for ways to increase fans and followers within social media. Sometimes, the low hanging fruit can be a great way to leverage your current loyal customer base. It’s important to create an experience that is different than your website experience within social media.

Getting to Know Google’s +1

Google wants to have a conversation with searchers, and provide them with more ways to share their likes and interests. What if the people who love your site could help their friends and other users find your great content from the SERP pages? With Google +1 button they can.

SEO Link Building: The Checklist

Link building is the most time intensive part of a Search Engine Optimization (SEO) marketing campaign, and one that never ends. It’s also one of the most important parts of a successful SEO program. There are several items of importance that need evaluation before you start rouge link building. Below is a checklist of things to consider when getting started with link building, and items to avoid making the best use of your time.