6 Tips for Landing Page Optimization from our CEO

It is critical to review landing pages as part of a comprehensive marketing campaign to improve your conversion rates. Landing pages can make the difference between a user who bounces (leaves site) or converts (makes a purchase, fills out a lead form etc.). Typically, we as marketers are sending users to landing pages through a variety of campaigns, including SEO, SEM, Email and Social Media.

How to Use Images to Engage your Audience

Sadly, the cliché is true, content is king. However, not all content is created equal. Copy is clearly an important piece of any successful marketing program, but so are images. You can accomplish more with less when integrating smart images and graphics into your content marketing mix. Remember to always optimize images on your website and blog by including keywords, and key phrases in your alt tags!