According to ComScore’s “The Network Effect,” social media use accounts for 1 of every 6 minutes spent online. With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. The impact that social media can have on your brand could make or break your audiences “perception” of your organization. People are slow to forgive and even slower to forget, when a brand or company misuses social media.
Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.
Facebook and social media marketing are the today’s version of what Google and search marketing were in the late 90’s/ early 2000’s. I remember the days so vividly. I would walk into the office of a client, pull out my laptop or PPT slides and begin my presentation. The client would watch and listen with wide eyes. Hardly able to believe / comprehend what I was demonstrating. “Your company can get me to the first page of Search Results?”