While Facebook is still the 800 pound gorilla in the social network space, there is a lot of buzz in the business community about Google +. Google launched its new social network in June of this year. Since then there have been many headlines in the industry press about the sometimes controversial Google+, including an internal rant leaked by a somewhat disgruntled engineer and recently, the Dalai Lama joining the site and inviting Desmond Tutu to a “hang-out”. While Facebook has the lionshare of users (750 million and growing!), Google + may offer something interesting and unique in the crowded space of social media.
More and more businesses are moving away from having just a traditional website to creating a second home on the web for their brand- Facebook. Businesses are now putting more emphasis on their Facebook page. The opportunities that Facebook provides for small business owners are obvious. Organizations are now investing more in social media campaigns and spending more resources connecting with their audience on social profiles. It is important to not lose sight of how Search Engine Optimization (SEO) and Social Media can blend to create very powerful marketing campaigns. Below are a few best practices when trying to get the most SEO out of your Facebook page.
99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties. With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.