Let the Data Drive You: A Presidential Perspective

With the Holiday season upon us, there is pressure to anticipate what your loved ones will want by way of Holiday gifts. If you have a spouse, you know that when you get married you are expected to become a mind reader. If you have children, do not worry, they will let you know what they want, at least ten times before the Holidays hit. But what if you are an online retailer, or a service provider, is it safe to “guess” at what your customers want from you this Holiday season?

How To Increase B2B Conversions: A Checklist

With the evolution of online marketing, the B2B’s of the world are at times forgotten. The traditional methods of marketing to consumers are simply not as effective. With our longer more complex sales cycles, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. B2B organizations need to stop talking about their brand and start delivering value to their customers. Every effective B2B marketing program starts by understanding customer need, and providing resources to fill those pain points.

CEO Series: 6 Tracking Tips for Social Media

One of the most common questions regarding social media marketing comes down to Return on Investment (ROI). It’s important to identify the goals and objectives of the campaign and to set benchmarks up front. If this is done strategically, tracking the campaigns effectiveness can be a walk in the park. Below are 6 key metrics that can be leading indicators to the success of your social media campaigns.