AT&T Considers Monitoring User Activity

Online advertisement has changed drastically throughout the years. Online ads are becoming more and more personal, so much that things like customized ads have become largely popular among businesses. Internet provider, AT&T is considering observing the online behaviors and activities of its users to help understand their reactions to ads. This can help businesses track what users do when they go online, and can capitalize by advertising on websites users frequently visit. Although AT&T has not created the software or tools that would enable them to monitor its customers’ activities, they report that they have their customers’ best interest in mind.

While this can be beneficial to businesses and marketers, users may be turned off to AT&T’s services, as they can feel like their privacy is being compromised. AT&T, however, is aware of this issue and reports that having one’s Internet activity monitored would be completely optional.