Google Analytics Introduces New API Features

Google recently introduced new features to its Analytics’ API. Some of the biggest changes are happening for advanced segments and custom variables. With advanced segmentation, users can delve deeper into your site’s traffic. For instance, the average time on site for all site visits could be two minutes, but when you segment by country, you [...]

Google to Launch Real Time Search

Real-time search results are becoming more prominent with platforms like Twitter giving instant results on current topics. Although Google’s search capabilities continued to shatter its competition, one hurdle has been real-time search—until now. Google announced that it will be launching real-time search in the coming days. “Now, immediately after conducting a search, you can see [...]

Bit.ly Combats Spam

Twitter has many advantages. Its simplistic style and foundation has made it easy for users to adapt to its services. However, as previously addressed, Twitter can often be susceptible to spam. The possibility of spam is amplified by the use of URL shorteners. While URL shorteners allow users the flexibility of adding more text to [...]

Google Introduces Mobile Coupons Through Local Search

The mobile web and local search are two trends growing in the Internet space. It comes as no surprise then that Google announces the joining of the two. As Google’s emphasis on local search continues to grow, so does the need for businesses to focus on all things local. Because of this Google announced that [...]

SalesForce Gets Social

Customer Relationship Management (CRM) site, Salesforce.com, is integrating new features into its tool that will help users integrate social aspects into their accounts. Salesforce is offering the capability to integrate Facebook and Twitter into its sales and customer support offerings. This will take place within Salesforce’s application, Salesforce Chatter, which ReadWriteWeb describes as a secure [...]

Sponsored Links Coming to Reddit

Social bookmarking site, Reddit announced its plans on a private beta, which will test out ads. The new beta will allow anyone to purchase a sponsored link on Reddit’s homepage, not necessarily just advertisers. Reddit sees a click-through rate between two and ten percent on ads running on the homepage. How will it work monetarily? [...]

Join us for Marcel Media’s Fourth Annual Seminar

Marcel Media will be holding its fourth annual seminar on Tuesday, November 17, 2009. The event will be held on the 66th floor of the Willis Tower (formerly Sears Tower) located at 233 S Wacker Drive, Chicago, IL 60606 from 7:30am to 12:00pm. Speakers will include Marcel Media’s CEO, Kelly Cutler, as well as Kari [...]

More Changes Coming to Twitter

As Twitter grows, it’s adapting changes to go with trends as well as expanding on its services. Last month, Twitter Lists were added to its capabilities. Now, users can categorize their followers into different lists, making it easier for them to follow more and more users. Because Twitter was created as a simplified social media [...]

Wildfire Makes Social Media Contests Easier

As social media becomes more and more prominent in the Internet space, there are many opportunities for businesses to engage their customers. Viral marketing is one way in which businesses can create a buzz around their products or services. What kinds of examples can we see from viral marketing? Videos, and with greater prominence, contests [...]

Social Search Comes to Google

Social media continues to make waves as search is placing more and more emphasis on the social aspects of the web. Last week Microsoft announced partnerships with Facebook and Twitter, only to have Google make the same announcement hours later. Now, Google is expanding its use of search by announcing the launch of social search. [...]

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