April 2013 Twitter Round-Up

Check out our favorite tweets and articles from the last month.

Leveraging Insights from Paid Search

Paid Search advertising, also known as pay-per-click or PPC, can be used to establish an immediate presence on search engine.  The tactic empowers businesses to immediately rank for specific keywords, and potentially connect with customers using those keywords in their searches.  The platform is ideal for new businesses, new websites, special promotions, or when a [...]

March 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

Find Content Ideas in the Daily Routine

Pandas, Penguins, and content oh my. With the algorithm updates at Google the creation of relevant content has become more important than ever. The challenge that many face is coming up with new ideas. The truth is many of our daily activities from social networking to reading industry news can be used as sources for [...]

Tips for Video Optimization

With Google’s Panda and Penguin updates putting focus on content for effective SEO, many businesses are integrating video into their content strategies.  Studies suggest that users prefer getting information via video over other content types such as white papers and case studies.  Like websites, videos must be optimized for search.  When posting video on a [...]

February 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

6 Tips to Better Landing Pages

Landing Pages are used to drive users from campaigns into specific pages of the website where they can take a specific action.  An example would be an Electronics Corporation sends a targeted email campaign to all their customers who recently purchased a new washing machine, announcing a sale on new dryers.  The user receives a [...]

5 Topics to Consider when Choosing a #Hashtag

When launching a campaign or a new product, hosting an event or trying to spread a message / start a conversation across social media, hashtags can help.  A hashtag is a simple keyword or phrase, spelled without any spaces, with a pound sign (#) in front.  For example, #NHLBlackhawks and #SEO are both hashtags. Hashtags [...]

Four Ways to Improve the Size and Quality of an In-House Marketing List

We can all agree that email is an essential part of the marketing mix. It is one of the most cost effective ways to connect with current and prospective customers. Email can be used to deliver many types of messages from special promotions to the latest industry news. Flexibility in targeting is also a key [...]

2013 New Year’s Resolution: Content Marketing 2.0 – 3 Tips to Deliver Great Content

Content marketing can be a valuable marketing technique involving creation and distribution of relevant and useful content to attract, acquire, and engage a clearly defined target audience – with the objective of driving profitable customer action.  According to Content Marketing World, 88% of brands have a content marketing strategy.

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