Why Social Media?

According to a survey conducted by Extra Mile Audience Research, the top reason for incorporating social media into a marketing campaign, (according to 70% of marketers) is because it is a strong marketing tool for products and brands. The second reason (62%) is that their target audience uses social networking sites, the third (47%) is that social [...]

Why Twitter?

According to ExactTarget’s online poll to find out why people followed companies on Twitter, the top reason (given by 38% of the participants) was “to get updates on future products.” The second foremost reason, (32%) was “to stay informed about the company’s activities.” Other reasons had a connection to saving money. Many people admitted to [...]

Company Facebook Pages Soar Past Brand Websites

Facebook is continuously becoming the largest web presence for many brands, compared to their brand websites or e-mail programs. According to Compete.com, Coca-Cola’s Facebook page, which now has over 10.7 million fans, has beat the amount of U.S. unique visitors to its brand website, which was 242, 000 in July- a 40% decrease since one [...]

Social Networks on the Rise This Year

By the end of 2010, eMarketer estimates that the number of people using social networks monthly will reach 127 million. Social network users will account for 57 percent of all Internet users in the United States, a 16 percent increase compared to 2009. And by 2014, regular social network visitors will account for two-thirds, or [...]

Blogging On the Rise For Many Marketing Departments

According to a recent report by eMarketer, 43% of companies in the US will be blogging by 2012. As social media use continues to rise across all industries, more and more companies are incorporating blogging into their marketing campaigns. eMarketer estimates that by 2012, one in three companies will have a public-facing blog in order [...]

Smart Social Networking Techniques for Multiple Purposes

It has become increasingly common for companies to search through the profiles of, for example, prospective agencies to gain more information about the company before conducting a business agreement. Companies are even paying attention to profiles of prospective employees. Here are some tips on how to use social media to your advantage when researching companies [...]

Lessons in Social Media

1. Authenticity is key For many marketing departments, social media is still not a top priority. They prefer to outsource social media efforts, because they claim to not have any of their own time to spend. However by outsourcing social media, marketing executives are missing an important part of connecting to their readers, the very [...]

7 Tips To Engage Your Target Audience Through Content

According to research from Junta42, (a content marketing research company), content marketing represents over 33 percent of a company’s marketing budget. It is essential for content to adhere to the company’s goals while engaging the target market at the same time. However, writing engaging content is the biggest challenge for many marketers. Here are the [...]

Twitter Expands Sales Team And Adds New Features

As Twitter aspires to expand its sales department, they pull from two very well known social networks. Amanda Levy is Yelp’s first salesperson and will be in charge of West Coast sales at Twitter. Dan Coughlin has worked at Facebook, and will be in charge of East Coast sales. Levy and Coughlin will be in [...]

The Yahoo And Bing Merger: What Will Change?

The merger of Yahoo and Bing has stirred up many different questions in the internet world. One of the biggest questions is what the merge will contribute to the user search experience. Ad inventory: The merger will develop a bigger ad inventory, which is perhaps Microsoft’s most important and beneficial asset in the deal. Running [...]

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