CEO SERIES: 4 Reasons Why Your Company Needs a Social Media Policy

What is a social media policy and why is it important? According to an Inc. Magazine article in May 2011, “Whether your company is active on social media, your employees probably are. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.” Here I have outlined some key reasons to consider implementing a social media policy. Depending on your company’s use of the socialsphere, you can adjust the amount of information to include and how general or specific the policy should be.

What You Need to Know About the Mobile Search Movement

AT&T Interactive and Nielsen conducted a survey in March of 2011 which validates that location based marketing is a key component of any successful of the mobile search campaign The study showcase the how beneficial local-mobile ads can be to drive foot traffic to your doorstep.

The CEO Series: A Word About Social Media

More and more clients are looking for ways to increase fans and followers within social media. Sometimes, the low hanging fruit can be a great way to leverage your current loyal customer base. It’s important to create an experience that is different than your website experience within social media.

Getting to Know Google’s +1

Google wants to have a conversation with searchers, and provide them with more ways to share their likes and interests. What if the people who love your site could help their friends and other users find your great content from the SERP pages? With Google +1 button they can.

SEO Link Building: The Checklist

Link building is the most time intensive part of a Search Engine Optimization (SEO) marketing campaign, and one that never ends. It’s also one of the most important parts of a successful SEO program. There are several items of importance that need evaluation before you start rouge link building. Below is a checklist of things to consider when getting started with link building, and items to avoid making the best use of your time.

A Word From Our CEO About Healthcare 2.0

Earlier this week I attended the 3rd annual Healthcare New Media Conference (#hcnm). This event, located in Evanston, IL, was devoted to the pursuit of social media for healthcare marketers. I was impressed with what many of the presenters are doing to engage their patients, physicians and peers using social media. I was inspired to share some of the key learnings from the conference as well since we partner with several healthcare organizations. Below are the 6 tactics I learned that impacted my thinking the most:

Bing Just Helped Make Search More Social

Bing announced today a huge advancement in social search that will affect every online marketer, in every country around the globe. Starting now, Bing will display Facebook data in search query results in the most personal and actionable social search to date.

Friday’s Fact Blog: 25 YouTube Stats

YouTube is the world’s second most powerful search engine (behind Google, but also owned by Google.) As a progressive marketer, you may already know the power of video. If you are new to video, check out the facts and stats below.

How To Increase Website Conversions With Video

Conversions are the ultimate benchmark for any successful online marketing campaign. Converting website visits into sales in a science. Studies show that websites that use video show visitors elements of their business, instead of telling them about their products, have a higher conversion rate. Online video is one of the most powerful marketing tools you can use to increase your site’s conversion rate.

Facebook vs Twitter: Facts and Figures from Mashable

All facts and statistics included below are taken directly from Mashable.com. Next up is Foursquare and YouTube. Enjoy!

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