We can all agree that email is an essential part of the marketing mix. It is one of the most cost effective ways to connect with current and prospective customers. Email can be used to deliver many types of messages from special promotions to the latest industry news. Flexibility in targeting is also a key [...]
Tab Applications Can Serve Two Purposes… Over the past several months marketers have had the opportunity acclimate themselves with the new features of the Facebook Timeline for brands. By now most of us have updated our cover photos and have figured out how to pin specific items as features within the Timeline. Take a look [...]
7 simple ways to update your site without a full redesign. For many marketers, the company website is in a constant state of redesign. There are design issues, database issues, CMS issues as well as programming and functionality concerns. Sometimes, with a few simple revisions, a website can generate a significant increase in the traffic [...]
According to Google, 71% of smartphone users search because of an ad they’ve seen online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take [...]
Earlier this year Facebook announced that on March 30, 2012 all brand pages will be automatically transitioned to Timeline. This is the most significant announcement Facebook has made regarding brand pages. Timeline represents a new way to position your brand, using a vertical display with scrolling chronology of events, status updates, applications and events.
Facebook is now well over the 800 million member mark. Twitter and Google+ are rapidly becoming an integral part of the overall marketing mix. Many businesses are using Linked In for hiring and recruiting and YouTube for video hosting and channel management. Flickr and Tumblr are quickly becoming mainstream tools. For some marketers, the biggest [...]
When it comes to online marketing, it’s important to recognize that what works for some, may not work for others. With a nearly infinite number of platforms and strategies available, marketers can do some basic research prior to determining the right platforms for their marketing campaigns. Below are 7 of the most popular and important [...]
YouTube is the world’s second most powerful search engine (behind Google, but also owned by Google.) As a progressive marketer, you may already know the power of video. If you are new to video, check out the facts and stats below. Remember, video doesn’t need to be a cumbersome and expensive marketing technique. iPhones, Smart [...]
Transparency, Tracking, Data, Reporting; these are all words that will translate into leads, sales, and ROI. Whether you manage your paid search campaigns in-house or outsource them to an agency, you need to be in the “know” when it comes to analytics and reporting.
In light of the current coverage regarding JC Penny’s, Forbes and Overstock’s paid link scandals, we thought it might be helpful to clarify what constitutes black hat SEO or spamdexing.