Click-to-Call phone numbers come to Local ads for Mobile

Google AdWords announced the addition of a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Google wrote that users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer [...]

Sponsored Links Coming to Reddit

Social bookmarking site, Reddit announced its plans on a private beta, which will test out ads. The new beta will allow anyone to purchase a sponsored link on Reddit’s homepage, not necessarily just advertisers. Reddit sees a click-through rate between two and ten percent on ads running on the homepage.
How will it work [...]

Digg Looks to Monetize Clicks

Digg has been busy in the last few months trying to incorporate ads into its homepage. In addition to its Sponsored Digg Ads, Digg is currently testing a new type of ad that matches articles both old and new to their related ads.
According to TechCrunch, “[n]ot only [do the ads] link back to the [...]

Facebook to Collaborate with Nielsen on Ad Presence

Facebook and Nielsen Co. are joining forces in hopes of capturing insight into Facebook advertising. As Facebook continues to grow, advertising is becoming a key component in monetizing the social network. Advertisers, however, are skeptical in trusting that advertising would work—this is where Nielsen steps in. Nielsen’s role in the partnership will be that [...]

Facebook Ads to Target Lead Generation

Advertising on Facebook is becoming increasingly popular. Whether it’s brands advertising their fan pages or websites, more and more ads are finding their ways onto homepages and user profile pages. Facebook is now opening up testing on free sample ads to larger brands.
According to Inside Facebook, “[t]he new format, which is currently being tested with [...]

Companies Seek Better Understanding of Video Advertising

Online video advertising is often misunderstood by both advertisers and online video viewers.  Although some companies are giving up on advertising through online video, others are investing their time wisely by coming together to figure out how companies can successfully use online video advertising.
BusinessWeek reports that “In the interest of lowering the hurdles… advertisers signed [...]