Defining and selecting the RIGHT online platforms for your business

When it comes to online marketing, it’s important to recognize that what works for some, may not work for others. With a nearly infinite number of platforms and strategies available, marketers can do some basic research prior to determining the right platforms for their marketing campaigns. Below are 7 of the most popular and important [...]

Friday’s Fact Blog: 25 YouTube Stats

YouTube is the world’s second most powerful search engine (behind Google, but also owned by Google.) As a progressive marketer, you may already know the power of video. If you are new to video, check out the facts and stats below.

From the World of Paid Search: Simple Insights that Help Boost ROI

Transparency, Tracking, Data, Reporting; these are all words that will translate into leads, sales, and ROI. Whether you manage your paid search campaigns in-house or outsource them to an agency, you need to be in the “know” when it comes to analytics and reporting.

SEO Questions: What Exactly is a Paid Link?

In light of the current coverage regarding JC Penny’s, Forbes and Overstock’s paid link scandals, we thought it might be helpful to clarify what constitutes black hat SEO or spamdexing.

And the Big Name Brand Blunders Just Keep on Coming

First it was the Gap logo fiasco, followed by the Kenneth Cole Twitter faux paux, then the tacky Groupon Super Bowl Ads and now JC Penny’s is trying to justify shady link building activities. As a PR or marketing professional, I am not sure if you can say one situation trumps another in the severity, but all three would make exceptional consumer loyalty case studies.

The Science of Viral Video

2010 was the year of many new “trends” in online marketing, not the least of which was the emphasis on social media and the power of viral video. The majority of successful viral video campaigns feature dancing children, singing cats, and magical randomness from a small town in Northern Idaho. Not your typical T.V. commercials.

Making a Statement on Facebook: 6 Tips to Differentiate Your Facebook Marketing

Facebook is one of the most legendary platforms in online communications. It comes as no surprise that it is now rivaling Google rapidly gaining market share in the search and email verticals. Facebook places incredible amounts of power in the hands of marketers. You will see, as you look closer, that the issues advertisers faced when consumers got savvy to their broadcast commercials, is now also happening in the online advertising space. Advertisers and markets are being forced, by consumers like you and me, to be more creative and provide legitimate value to our online experience. So, how do you differentiate yourself from the other 500 million profiles on Facebook? CONTENT!

The Rise of Long-Form Content

The amount of internet users who watch videos online has been steadily increasing. More viewers are also watching full-length content as opposed to short video clips. Long-form content is now much more available, made so by websites such as Hulu, where visitors are able to watch movies and television shows.

Facebook’s Social Context Ads Used by Big Brands

According to a report in The Wall Street Journal, Facebook has been pitching “social-context ads” to companies such as PepsiCo and Ford. Facebook is hoping to step up advertising efforts by using these ads, which focus on users’ friend list and their expressed interest in brands and organizations. The companies are intrigued by these ads, [...]

Facebook Ad Spend Surpasses Yahoo’s

Data from ComScore shows that Facebook displayed 176 billion impressions during the first quarter of 2010, whereas Yahoo’s impressions were at 132 billion. While these numbers are simply estimations, it leaves you wondering where Facebook may be headed in terms of how it defines itself. What was once a social network available to only select [...]

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