The Rise of Long-Form Content

The amount of internet users who watch videos online has been steadily increasing. More viewers are also watching full-length content as opposed to short video clips. Long-form content is now much more available, made so by websites such as Hulu, where visitors are able to watch movies and television shows.

Facebook’s Social Context Ads Used by Big Brands

According to a report in The Wall Street Journal, Facebook has been pitching “social-context ads” to companies such as PepsiCo and Ford. Facebook is hoping to step up advertising efforts by using these ads, which focus on users’ friend list and their expressed interest in brands and organizations. The companies are intrigued by these ads, [...]

Facebook Ad Spend Surpasses Yahoo’s

Data from ComScore shows that Facebook displayed 176 billion impressions during the first quarter of 2010, whereas Yahoo’s impressions were at 132 billion. While these numbers are simply estimations, it leaves you wondering where Facebook may be headed in terms of how it defines itself. What was once a social network available to only select [...]

Twitter Launching Promoted Tweets

Like with many social platforms, many have wondered how these sites and services can capitalize monetarily. Twitter has announced the launch of its new campaign which it hopes will bring in more revenue—promoted tweets. How will promoted tweets work? Adage reports, “Twitter’s version of keyword ads will appear only on searches conducted on its website; [...]

Research Shows a Shift to Digital Marketing

It’s no secret that more and more people are on the web, and that marketers are taking advantage of this by catering to the digital masses. Marketers are finding that compared to traditional marketing, they are finding greater success with email and search engine marketing. According to recent studies, “most marketing executives cite email or [...]

Click-to-Call phone numbers come to Local ads for Mobile

Google AdWords announced the addition of a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Google wrote that users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer [...]

Sponsored Links Coming to Reddit

Social bookmarking site, Reddit announced its plans on a private beta, which will test out ads. The new beta will allow anyone to purchase a sponsored link on Reddit’s homepage, not necessarily just advertisers. Reddit sees a click-through rate between two and ten percent on ads running on the homepage. How will it work monetarily? [...]

Digg Looks to Monetize Clicks

Digg has been busy in the last few months trying to incorporate ads into its homepage. In addition to its Sponsored Digg Ads, Digg is currently testing a new type of ad that matches articles both old and new to their related ads.

Facebook to Collaborate with Nielsen on Ad Presence

Facebook and Nielsen Co. are joining forces in hopes of capturing insight into Facebook advertising. As Facebook continues to grow, advertising is becoming a key component in monetizing the social network. Advertisers, however, are skeptical in trusting that advertising would work—this is where Nielsen steps in. Nielsen’s role in the partnership will be that of [...]

Facebook Ads to Target Lead Generation

Advertising on Facebook is becoming increasingly popular. Whether it’s brands advertising their fan pages or websites, more and more ads are finding their ways onto homepages and user profile pages. Facebook is now opening up testing on free sample ads to larger brands. According to Inside Facebook, “[t]he new format, which is currently being tested [...]

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