Check out our favorite tweets and articles from the last month.
Paid Search advertising, also known as pay-per-click or PPC, can be used to establish an immediate presence on search engine. The tactic empowers businesses to immediately rank for specific keywords, and potentially connect with customers using those keywords in their searches. The platform is ideal for new businesses, new websites, special promotions, or when a [...]
Landing Pages are used to drive users from campaigns into specific pages of the website where they can take a specific action. An example would be an Electronics Corporation sends a targeted email campaign to all their customers who recently purchased a new washing machine, announcing a sale on new dryers. The user receives a [...]
Are poor rankings or low traffic volumes the real reason behind weak online sales or minimal lead flow? Or, perhaps could it be the conversion process itself? While rankings and traffic are significant factors, websites that are properly prepared to accept traffic are more likely to achieve higher conversion rates (more leads and sales). While [...]
7 simple ways to update your site without a full redesign. For many marketers, the company website is in a constant state of redesign. There are design issues, database issues, CMS issues as well as programming and functionality concerns. Sometimes, with a few simple revisions, a website can generate a significant increase in the traffic [...]
According to Google, 71% of smartphone users search because of an ad they’ve seen online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take [...]
There are thousands of meaningful and compelling reports within Google Analytics. Here are four reports that you won’t want to miss in 2012.
With the Holiday season upon us, there is pressure to anticipate what your loved ones will want by way of Holiday gifts. If you have a spouse, you know that when you get married you are expected to become a mind reader. If you have children, do not worry, they will let you know what they want, at least ten times before the Holidays hit. But what if you are an online retailer, or a service provider, is it safe to “guess” at what your customers want from you this Holiday season?
With the evolution of online marketing, the B2B’s of the world are at times forgotten. The traditional methods of marketing to consumers are simply not as effective. With our longer more complex sales cycles, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. B2B organizations need to stop talking about their brand and start delivering value to their customers. Every effective B2B marketing program starts by understanding customer need, and providing resources to fill those pain points.
One of the most common questions regarding social media marketing comes down to Return on Investment (ROI). It’s important to identify the goals and objectives of the campaign and to set benchmarks up front. If this is done strategically, tracking the campaigns effectiveness can be a walk in the park. Below are 6 key metrics that can be leading indicators to the success of your social media campaigns.