CEO Series: 4 Google Analytics reports you won’t want to miss in 2012

There are thousands of meaningful and compelling reports within Google Analytics. Here are four reports that you won’t want to miss in 2012.

Let the Data Drive You: A Presidential Perspective

With the Holiday season upon us, there is pressure to anticipate what your loved ones will want by way of Holiday gifts. If you have a spouse, you know that when you get married you are expected to become a mind reader. If you have children, do not worry, they will let you know what they want, at least ten times before the Holidays hit. But what if you are an online retailer, or a service provider, is it safe to “guess” at what your customers want from you this Holiday season?

How To Increase B2B Conversions: A Checklist

With the evolution of online marketing, the B2B’s of the world are at times forgotten. The traditional methods of marketing to consumers are simply not as effective. With our longer more complex sales cycles, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. B2B organizations need to stop talking about their brand and start delivering value to their customers. Every effective B2B marketing program starts by understanding customer need, and providing resources to fill those pain points.

CEO Series: 6 Tracking Tips for Social Media

One of the most common questions regarding social media marketing comes down to Return on Investment (ROI). It’s important to identify the goals and objectives of the campaign and to set benchmarks up front. If this is done strategically, tracking the campaigns effectiveness can be a walk in the park. Below are 6 key metrics that can be leading indicators to the success of your social media campaigns.

Understanding Conversion Attribution: Multi Channel Funnels from Google Analytics

99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties. With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.

Google Analytics and Social Media Conversion Tracking

The science of tracking social media ROI is not perfect, and it is not always conclusive. When compared against a very analytical, and data driven Pay-Per-Click (PPC) campaign, social media tracking can come up short. The good news is that Google recognizes the need to track social media data, and recently enhanced their analytics features capture social media data.

From the World of Paid Search: Simple Insights that Help Boost ROI

Transparency, Tracking, Data, Reporting; these are all words that will translate into leads, sales, and ROI. Whether you manage your paid search campaigns in-house or outsource them to an agency, you need to be in the “know” when it comes to analytics and reporting.

What Exactly is Conversion Attribution?

By now everyone has heard the terms “Conversion Optimization” and “Conversion Rate Optimization or CRO.” A less familiar term with the general public, that will soon be part of every search marketers daily conversations (if it isn’t already) is something called Conversion Attribution.

Who Cares About Ranking Reports Anyway

You know the old adage, “Don’t judge a book by its cover?” In the world of search marketing, we say, “Don’t judge the success of a search campaign based on keyword rankings.”
A quote from a recent blog post on Searchengineland.com said it bluntly but truthfully, “Ranking reports are cited by businesses to suggest success. In reality they cloud the issue… They distract from business goals and promote the misallocation of resources. Talk to me about traffic, but don’t show me another (bleep) ranking report.” We at Marcel are inclined to agree.

Does Website Design Determine Online Conversions?

Savvy web surfers and consumers don’t read text; they scan pages and make a decision, many times in less than 60 seconds. There is no “standard” of design that promises high conversion rates. With that said, there are certainly common characteristics of effective landing pages and best practices that can be followed to increase conversions. What are they? Here are three of our favorites.

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