Does Website Design Determine Online Conversions?

Savvy web surfers and consumers don’t read text; they scan pages and make a decision, many times in less than 60 seconds. There is no “standard” of design that promises high conversion rates. With that said, there are certainly common characteristics of effective landing pages and best practices that can be followed to increase conversions. What are they? Here are three of our favorites.

Google Makes Branding Changes for its Partners

Google has announced some changes in the way in which it will brand its authorized consultants. What was once a Google Analytics Authorized Consultant is being transformed into a Google Analytics Certified Partner. Google advises that “if you are looking for help with your Google Analytics account, look for companies that display this Google Analytics [...]

ComScore to Enhance Mobile Analytics

Web Statistics provider, ComScore is joining Flurry Analytics to provide insights into the Mobile Web. Flurry already provides analytics to mobile application developers as well as monetization tools. As ReadWriteWeb reports, “the service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore’s reports”. Flurry states [...]

Google Analytics Introduces New API Features

Google recently introduced new features to its Analytics’ API. Some of the biggest changes are happening for advanced segments and custom variables. With advanced segmentation, users can delve deeper into your site’s traffic. For instance, the average time on site for all site visits could be two minutes, but when you segment by country, you [...]

PostRank Closes in on Engagement Tracking

PostRank’s dedication to social engagement tracking is paying off as it is developing ways to track how users interact with social content such as blogs. ReadWriteWeb states that PostRank Analytics combines engagement metrics it already collects from social networks with traditional analytics data from Google Analytics. The service is free for 30 days and only [...]

Adobe Acquires Omniture

Adobe recently announced that it will acquire web analytics company, Omniture. The acquisition comes at the price of $1.8 billion. Additionally, Adobe will pick up the remaining Omniture stock at a 45% premium. Although the acquisition might not make sense on the surface, Adage reports that, “Omniture CEO Josh James said the deal will allow [...]

Google Analytics Integration with Universal Search

Google Analytics is one of most impactful tools for tracking user behavior on websites. As search engines evolve, it is essential that Analytics evolves alongside of them. So what happens when users click on various search engine results of a different kind such as blog, video, image, product and web results? And if the same [...]

Trendrr Gives Insight to Online Trends

Following user trends is one of the challenges that businesses face as they struggle to capture a loyal audience. Sometimes, however, companies see a spike in their online traffic, or a sudden decrease. How can companies become more informed of the trends in their industry? While Google Trends has quickly become a tool for tracking [...]

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