March 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

February 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

6 Tips to Better Landing Pages

Landing Pages are used to drive users from campaigns into specific pages of the website where they can take a specific action.  An example would be an Electronics Corporation sends a targeted email campaign to all their customers who recently purchased a new washing machine, announcing a sale on new dryers.  The user receives a [...]

CRO Eyeball Tests

Are poor rankings or low traffic volumes the real reason behind weak online sales or minimal lead flow? Or, perhaps could it be the conversion process itself? While rankings and traffic are significant factors, websites that are properly prepared to accept traffic are more likely to achieve higher conversion rates (more leads and sales). While [...]

Is it time for a website redesign?

7 simple ways to update your site without a full redesign. For many marketers, the company website is in a constant state of redesign.  There are design issues, database issues, CMS issues as well as programming and functionality concerns.  Sometimes, with a few simple revisions, a website can generate a significant increase in the traffic [...]

How To Increase B2B Conversions: A Checklist

With the evolution of online marketing, the B2B’s of the world are at times forgotten. The traditional methods of marketing to consumers are simply not as effective. With our longer more complex sales cycles, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. B2B organizations need to stop talking about their brand and start delivering value to their customers. Every effective B2B marketing program starts by understanding customer need, and providing resources to fill those pain points.

CEO Series: 6 Tracking Tips for Social Media

One of the most common questions regarding social media marketing comes down to Return on Investment (ROI). It’s important to identify the goals and objectives of the campaign and to set benchmarks up front. If this is done strategically, tracking the campaigns effectiveness can be a walk in the park. Below are 6 key metrics that can be leading indicators to the success of your social media campaigns.

Understanding Conversion Attribution: Multi Channel Funnels from Google Analytics

99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties. With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.

The Importance of Establishing Campaign Goals

Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.

6 Tips for Landing Page Optimization from our CEO

It is critical to review landing pages as part of a comprehensive marketing campaign to improve your conversion rates. Landing pages can make the difference between a user who bounces (leaves site) or converts (makes a purchase, fills out a lead form etc.). Typically, we as marketers are sending users to landing pages through a variety of campaigns, including SEO, SEM, Email and Social Media.

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