Google Moves Toward Social Shopping

Last month, Google introduced seller ratings to its ad extensions. Now, in addition to titles, prices, and thumbnail images, users are able to view the customer satisfaction ratings of a merchant, graded on a 1 to 5 scale. Google has developed ad extensions as an incentive for advertisers to educate themselves and follow Google’s best [...]

Facebook’s Social Context Ads Used by Big Brands

According to a report in The Wall Street Journal, Facebook has been pitching “social-context ads” to companies such as PepsiCo and Ford. Facebook is hoping to step up advertising efforts by using these ads, which focus on users’ friend list and their expressed interest in brands and organizations. The companies are intrigued by these ads, [...]

Microsoft to Integrate Twitter and Facebook Statuses

Several sources are stating that Microsoft is looking to sign deals with both Twitter and Facebook that will incorporate status updates to the search engine’s results. While nothing has been announced officially (Mashable reports an announcement is expected later today), it definitely turns the tables on search. For one, Twitter has been perceived as a [...]

Facebook to Collaborate with Nielsen on Ad Presence

Facebook and Nielsen Co. are joining forces in hopes of capturing insight into Facebook advertising. As Facebook continues to grow, advertising is becoming a key component in monetizing the social network. Advertisers, however, are skeptical in trusting that advertising would work—this is where Nielsen steps in. Nielsen’s role in the partnership will be that of [...]

Facebook Making Changes

Social networking powerhouse Facebook is making improvements s to accommodate the changing sphere of social media. About a month ago, Facebook announced a simpler version of its site, Facebook Lite. According to TechCrunch, Facebook Lite was “intended to be used in countries where high speed Internet connections are sparse or [non-existent], apparently Facebook has realized [...]

Facebook Ads to Target Lead Generation

Advertising on Facebook is becoming increasingly popular. Whether it’s brands advertising their fan pages or websites, more and more ads are finding their ways onto homepages and user profile pages. Facebook is now opening up testing on free sample ads to larger brands. According to Inside Facebook, “[t]he new format, which is currently being tested [...]

Facebook Acquires FriendFeed, Trouble for Twitter?

Facebook shook the social media sphere yesterday in acquiring FriendFeed. How will this acquisition change social media? For one, Twitter might see an increase in competition. From the get go, Twitter’s upper hand has been its real-time search and update functions. Although some have argued that Facebook and Twitter cannot be compared, the acquisition of [...]

Facebook Changes URL Policy

When Facebook announced that it would allow users to choose a custom username, they were warned that they could never change it, so they had to be sure on what name to pick. This has since changed and Facebook is allowing its users to change their usernames. However, users can only make the change once [...]

Facebook Rolls out Fan Boxes

Those who are Facebook fan page administrators may have noticed a new addition to their pages. With the increased use of Facebook for businesses and organization, more and more users are looking to share their Facebook presence with the world. Facebook is simplifying this process by adding the feature of a widget-like tool for Fan [...]

Facebook Profiles Becoming More Accessible

In 2004, Facebook was only accessible to a limited amount of college students. These days, Facebook is used by everyone from companies to parents, from students to political figures. Nevertheless, Facebook still had its differentiations from widely public sites like Twitter. Facebook was still separated by different networks (schools, companies and cities, for example), but [...]

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