Click-to-Call phone numbers come to Local ads for Mobile

Google AdWords announced the addition of a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Google wrote that users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer [...]

Google Unveils Social Search Beta

Last year, Google announced it would be incorporating the social web into search. Users can incorporate their social connections into search. For instance, if you wanted to search a product review within social search, you could find your friend’s latest review of that product, as well as what experts are saying. The [...]

Google Analytics Introduces New API Features

Google recently introduced new features to its Analytics’ API. Some of the biggest changes are happening for advanced segments and custom variables.
With advanced segmentation, users can delve deeper into your site’s traffic. For instance, the average time on site for all site visits could be two minutes, but when you segment by [...]

Google to Launch Real Time Search

Real-time search results are becoming more prominent with platforms like Twitter giving instant results on current topics. Although Google’s search capabilities continued to shatter its competition, one hurdle has been real-time search—until now. Google announced that it will be launching real-time search in the coming days. “Now, immediately after conducting a search, [...]

Google Introduces Mobile Coupons Through Local Search

The mobile web and local search are two trends growing in the Internet space. It comes as no surprise then that Google announces the joining of the two. As Google’s emphasis on local search continues to grow, so does the need for businesses to focus on all things local. Because of this [...]

Social Search Comes to Google

Social media continues to make waves as search is placing more and more emphasis on the social aspects of the web. Last week Microsoft announced partnerships with Facebook and Twitter, only to have Google make the same announcement hours later. Now, Google is expanding its use of search by announcing the launch of social search. [...]

Yahoo! and Google Revamp Mobile

The number of mobile web users is steadily increasing, as is the need for more accessible and simplified mobile web pages. Mobile users are on the go and need bits of information more quickly than the same users would if they were browsing from home. Search sites such as Yahoo! and Google see [...]

Google Wave Preview Launching

Google announced the introduction of Google Wave back in May. Google will be sending out 100,000 preview invites tomorrow. Invites will primarily go to developers who are already in the developers preview. Users who signed up for accounts at wave.google.com on a first-come, first-served basis will also receive invites. Additionally, some Google Apps users will [...]

Google Launches Place Pages

As Yelp becomes one of the fastest growing review sites, Google is stepping up its emphasis on local by launching Place Pages. Place Pages will exist for businesses, points of interest, transit stations, neighborhoods, landmarks as well as cities.
According to Google, “You can get to a Place Page by clicking on ‘more info’ in [...]

Google Utilizes DoubleClick with New Features

Google announced its new advertising exchange, the DoubleClick Ad Exchange that will allow for a competitive edge against the market for online display ads. Although Google acquired DoubleClick over a year ago, we have not seen many changes in the system until now. According to Reuters, the new features, represent “a key plank in [...]

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