Earlier this week I attended the 3rd annual Healthcare New Media Conference (#hcnm). This event, located in Evanston, IL, was devoted to the pursuit of social media for healthcare marketers. I was impressed with what many of the presenters are doing to engage their patients, physicians and peers using social media. I was inspired to share some of the key learnings from the conference as well since we partner with several healthcare organizations. Below are the 6 tactics I learned that impacted my thinking the most:
Social media is an incredible marketing tool. So why are healthcare organizations so hesitant to join the social media movement? Simply put, healthcare providers operate within extremely strict regulatory guidelines when it comes to marketing and communications. The fear of those regulations and the lack of guidance are sidelining these organizations. By not participating in social media, healthcare companies are missing out on important opportunities to increase their online presence, and engage with their customers.
As social media outlets continue to dominate the web, it comes as no surprise that users are finding medical advice and support on the web as well. After all, being diagnosed with an illness or disease can be hard to deal with, especially alone or without anyone to relate to. While family and friends might [...]