Projected Success for In-Store Mobile Marketing

Retailers are beginning to launch mobile applications targeted to in-store shoppers. According to Jeffrey Grau, eMarketer senior analyst, consumers have already demonstrated that they liked to research products online before buying them. With these mobile apps, customers will be able activate an app in-store to do online research at the point of a purchase decision. [...]

Social Networking is Going Mobile

The importance of social media is becoming more and more obvious. eMarketer’s feature on the growth and importance of social media shows that this trend isn’t going away any time soon. How is social media contributing to your business? More and more people are engaging in social networking, and with the surge of the use [...]

Location-Based Marketing Underway Thanks to Mobile

Location-based marketing could be closer than others may think. This of course, is all thanks to the revolutions being made via mobile. Whether it is through text messaging or mobile web browsing, the mobile phone is making waves because of its instant communication factor. Users are instantaneously connected to everything far away, but also close [...]

Verizon Picks Microsoft as Default Search Engine

Mobile service provider, Verizon, announced its pick of Microsoft Corporation as a provider for Internet search services for its cell phones. While many might believe search engine frontrunners, Google and Yahoo would have been optimal candidates, Verizon’s decision may just change which search engine is used the most. Verizon stated that the partnership would be [...]

Micropayments Could Monetize Social Networks Further

Applications have brought on a plethora of innovations from social networks like Facebook and Myspace, to SmartPhones like the Apple iPhone. Nevertheless, monetization of these outlets is a continual hassle. Although Facebook and Myspace have found one solution to this problem through selling ads, and Apple charges for some applications, there is still room for [...]

Google AdWords Goes Mobile

Google’s announcement to bring AdWords to the mobile web brings many opportunities for advertising.  AdWords advertisers will be able to display desktop text as well as image ads on the iPhone, T-Mobile’s G1 and other mobiles with full HTML Internet browsers.  Some of the advantages to this include mobile-specific calls-to-action.  According to Google, using Google [...]

Facebook Shows Growth in Mobile Social Networking

The mobile web has seen tremendous growth in the past year. The increase of production in Smartphones such as the Blackberry, iPhone and the most recently added G1, have made mobile web browsing easier than ever.  Where are users going to on their mobile devices? An increasing number of users are flocking to Facebook. In [...]

Social Media Networks Twitter and Digg Partner Up with Current TV

With one of the most vital elections about to take place, it is only fitting that it takes on different forms. This campaign season has shown many innovations and out-of-the-box ideas like text messaging information as well as politicians with Myspace pages and Twitter accounts. Cable channel, Current TV, has partnered with Twitter in the [...]

Mobile Search on the Rise

The increased availability of smartphones like the iPhone and phones by Blackberry has brought on many an opportunity for companies to promote use of the mobile web.  Several companies including Google, MSN and Yahoo are developing mobile-dedicated search options.  Research has also shown an increase in on-the-go search. According to reports, search for local businesses [...]

Visa’s Payment Software Could Boost Mobile Marketing

The release of the G1 phone, which features Google’s Android platform, has been a catalyst for companies to market their products through mobile. One of the companies taking advantage of the opportunity for mobile marketing is Visa, Inc. Development of Visa’s mobile payment software shows promise, as it will deliver many features that will bring [...]

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