CEO Series: 4 Google Analytics reports you won’t want to miss in 2012

There are thousands of meaningful and compelling reports within Google Analytics. Here are four reports that you won’t want to miss in 2012.

The Importance of Establishing Campaign Goals

Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.

What You Need to Know About the Mobile Search Movement

AT&T Interactive and Nielsen conducted a survey in March of 2011 which validates that location based marketing is a key component of any successful of the mobile search campaign The study showcase the how beneficial local-mobile ads can be to drive foot traffic to your doorstep.

Who Do You “Like” More Foursquare or Facebook Places?

“Social Mobile” and “Location Based Marketing” are new buzz words in the interactive marketing world. 2011 marks a year in advancements of online and mobile geolocation tools, not the least of which are Foursquare and Facebook Places. A study conducted by Webroot in 2010 showed that that 64% of US users would use geolocation apps to get informed about a business’s products and services. Shortly after Webroot released their findings, JiWire announced their survey uncovered that 29% of users checked into location based platforms to receive discounts and promotions.

A Rise in Mobile Services Prompts Marketers to Think Locally

As mobile applications and location-based services (LBS) are rapidly gaining popularity, marketers are realizing the importance of local business. Check-in and mobile loyalty programs such as ShopKick, Gowalla and Foursquare are providing opportunities and becoming helpful marketing tools. At the heart of local opportunity is the online-offline consumer behavior pattern. According to the U.S. Commerce [...]

Projected Success for In-Store Mobile Marketing

Retailers are beginning to launch mobile applications targeted to in-store shoppers. According to Jeffrey Grau, eMarketer senior analyst, consumers have already demonstrated that they liked to research products online before buying them. With these mobile apps, customers will be able activate an app in-store to do online research at the point of a purchase decision. [...]

Launching a Mobile Search Campaign

Second to social media, mobile marketing is said to be one of the fastest growing areas in the Internet marketing space. Search Engine Journal’s tips on launching a mobile search campaign helps make the right steps to launching a campaign dedicated to mobile web users. First, you should audit your current reach with your website. [...]

Social Networking is Going Mobile

The importance of social media is becoming more and more obvious. eMarketer’s feature on the growth and importance of social media shows that this trend isn’t going away any time soon. How is social media contributing to your business? More and more people are engaging in social networking, and with the surge of the use [...]

ComScore to Enhance Mobile Analytics

Web Statistics provider, ComScore is joining Flurry Analytics to provide insights into the Mobile Web. Flurry already provides analytics to mobile application developers as well as monetization tools. As ReadWriteWeb reports, “the service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore’s reports”. Flurry states [...]

Google Introduces Mobile Coupons Through Local Search

The mobile web and local search are two trends growing in the Internet space. It comes as no surprise then that Google announces the joining of the two. As Google’s emphasis on local search continues to grow, so does the need for businesses to focus on all things local. Because of this Google announced that [...]

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