Defining and selecting the RIGHT online platforms for your business

When it comes to online marketing, it’s important to recognize that what works for some, may not work for others. With a nearly infinite number of platforms and strategies available, marketers can do some basic research prior to determining the right platforms for their marketing campaigns. Below are 7 of the most popular and important [...]

CEO Series: 4 Google Analytics reports you won’t want to miss in 2012

There are thousands of meaningful and compelling reports within Google Analytics. Here are four reports that you won’t want to miss in 2012.

Understanding Conversion Attribution: Multi Channel Funnels from Google Analytics

99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties. With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.

The Importance of Establishing Campaign Goals

Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.

What You Need to Know About the Mobile Search Movement

AT&T Interactive and Nielsen conducted a survey in March of 2011 which validates that location based marketing is a key component of any successful of the mobile search campaign The study showcase the how beneficial local-mobile ads can be to drive foot traffic to your doorstep.

Getting to Know Google’s +1

Google wants to have a conversation with searchers, and provide them with more ways to share their likes and interests. What if the people who love your site could help their friends and other users find your great content from the SERP pages? With Google +1 button they can.

What Exactly is Conversion Attribution?

By now everyone has heard the terms “Conversion Optimization” and “Conversion Rate Optimization or CRO.” A less familiar term with the general public, that will soon be part of every search marketers daily conversations (if it isn’t already) is something called Conversion Attribution.

You Have a Friend in Facebook- How Search is going Social

This past year, Search Engine Land reported that there were 34,000 Google searches per second. That isn’t shocking, what is more interesting is the trending taking place in social search. The way people are choosing to access information is constantly evolving. With Google still dominating the search market, sites like Facebook, Yelp, and Foursquare are at Google’s heels.

Paid Search Conversions Increasing for Small Businesses

 According to eMarketer, US search ad spending will be up 15.7% this year, totaling $12.4 billion. Search spending was up by 159% in Q2 of 2010, and is rising as small businesses shift away from Google and Yahoo!. Bing saw steady spend rates and Ask.com benefited as well. Compared with Q2 of 2009, click rates [...]

Google Introduces Mobile Coupons Through Local Search

The mobile web and local search are two trends growing in the Internet space. It comes as no surprise then that Google announces the joining of the two. As Google’s emphasis on local search continues to grow, so does the need for businesses to focus on all things local. Because of this Google announced that [...]