With the evolution of online marketing, the B2B’s of the world are at times forgotten. The traditional methods of marketing to consumers are simply not as effective. With our longer more complex sales cycles, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. B2B organizations need to stop talking about their brand and start delivering value to their customers. Every effective B2B marketing program starts by understanding customer need, and providing resources to fill those pain points.
One of the most common questions regarding social media marketing comes down to Return on Investment (ROI). It’s important to identify the goals and objectives of the campaign and to set benchmarks up front. If this is done strategically, tracking the campaigns effectiveness can be a walk in the park. Below are 6 key metrics that can be leading indicators to the success of your social media campaigns.
99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties. With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.
Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.
Generating qualified leads can be a formidable task. The good news is you are likely participating in marketing activities that generate leads already, such as social media. You just might not be tracking them.
Conversions are the ultimate benchmark for any successful online marketing campaign. Converting website visits into sales in a science. Studies show that websites that use video show visitors elements of their business, instead of telling them about their products, have a higher conversion rate. Online video is one of the most powerful marketing tools you can use to increase your site’s conversion rate.
We all hoped the drama with LiLo was fad, but her release from rehab this week proved otherwise. There is a great deal of social media naysayers who also hoped that social media would be a fad that died out in 2011. Sorry folks, social media is here to stay, and we are excited about it!
Marketers love traffic. Web designers root for conversions. Does traffic equal increased sales? Which is better for your site, traffic or conversions? No matter what you’re selling, if you are not providing a user-friendly website experience, you might as well forget about quality traffic and meaningful conversions all together. If you are an online media [...]
The sales and marketing team share a common goal: generate new business and keep existing business coming back. OK, so that’s two goals, but the idea being sales and marketing need to team up and work as a well oiled machine. The fact of the matter is that two hands are better than one. Below [...]
SalesForce.com, a company that prides itself in its customer relationship management, is teaming with Facebook and Amazon through several outlets. Its platform as a service tool, Force.com will serve as an outlet for both companies. Salesforce’s partnership with Amazon and Facebook create many conveniences. Facebook’s partnership with SalesForce will enable SalesForce customers to create applications [...]